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Cost Structure

  • Market Price: $15

  • Production Costs: $4.86 per box

Vanguard (our resource company)

  • $500 per month which includes: features in their commercials, billboard ads, magazines, and front row store shelving...etc.

  • Trade Prices: $1,000 to ship every 500 boxes from America to China

  • Projected Cash Flow: 1st year in operation around $75,000 (translates to 5,000 box sales)

  • The first month’s estimated income is around $5,500.

Economy

Planed growth

Swot Analysis

Weaknesses:

  • Start Up Company
  • Need more publicity

“The air in Beijing is so polluted that breathing it does as much damage to the lungs as smoking 40 cigarettes a day” said a U.S.- Berkeley Earth

  • More than 80 percent of Chinese people are regularly exposed to pollution that far exceeds levels deemed safe by the U.S. Environmental Protection Agency. - CNBC 8/15

Strengths:

  • User friendly
  • Affordable
  • Safe
  • Potential growth

Threats:

  • Competitors
  • Masks
  • Faulty Products
  • Our product Yum gets rid of bad, harmful toxins in the air such as hydrocarbon, sulfurdioxide, ozone, and nitrogenoxide.

Opportunities:

  • Expansion of product line
  • Locations
  • Global
  • Specifics: China is a communist nation

-In previous years, economic reforms lead to improvement of their recession

- In 2016, China's economy is in a decline

  • Need vs. Want: Our product is a necessity

-Solution to prevent and cure life threatening diseases caused by smog and pollution

-People need to breathe clean air and will buy our product to receive a better quality of life

  • 1-5 Year Plan

-Perfect Products

- Get products in stores

-Expand enterprise

  • Tokyo, Japan- Populated dense city with similar climate

  • Technologically advanced society

  • Aid the people and transform their lives

  • Similar demographic as Beijing and Shanghai, China

What is our Product?

Conclusion

  • Help make a better quality of life for the people in China

  • Yum is a way to help citizens and protect them from the horrors of breathing in polluted air.

  • How it works: Air filtration device called Yum

  • Location Analysis: China- 3rd largest country in the world

-Beijing: 11,500 people per square mile

-Shanghai: 13,400 people per square mile

  • Demographics: Population is middle to lower class

-Target Market

  • Geographic:

-City life: dense amount of people in a specific area with lots of skyscrapers, vehicles, and machines

  • -Leads to air pollution because of the amount of cars and buildings increased by the secretion of toxic gases into the environment

  • This innovation is an affordable product that can help save millions of lives for generations to come

Sample Product

Features

  • Mouth Piece
  • LED Display
  • Control Buttons
  • Charging Port
  • Air filter

International Business Plan

"Let's Breathe Together"

Thank you

Any Questions?

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