Cost Structure
- Production Costs: $4.86 per box
Vanguard (our resource company)
- $500 per month which includes: features in their commercials, billboard ads, magazines, and front row store shelving...etc.
- Trade Prices: $1,000 to ship every 500 boxes from America to China
- Projected Cash Flow: 1st year in operation around $75,000 (translates to 5,000 box sales)
- The first month’s estimated income is around $5,500.
Economy
Planed growth
Swot Analysis
Weaknesses:
- Start Up Company
- Need more publicity
“The air in Beijing is so polluted that breathing it does as much damage to the lungs as smoking 40 cigarettes a day” said a U.S.- Berkeley Earth
- More than 80 percent of Chinese people are regularly exposed to pollution that far exceeds levels deemed safe by the U.S. Environmental Protection Agency. - CNBC 8/15
Strengths:
- User friendly
- Affordable
- Safe
- Potential growth
Threats:
- Competitors
- Masks
- Faulty Products
- Our product Yum gets rid of bad, harmful toxins in the air such as hydrocarbon, sulfurdioxide, ozone, and nitrogenoxide.
Opportunities:
- Expansion of product line
- Locations
- Global
- Specifics: China is a communist nation
-In previous years, economic reforms lead to improvement of their recession
- In 2016, China's economy is in a decline
- Need vs. Want: Our product is a necessity
-Solution to prevent and cure life threatening diseases caused by smog and pollution
-People need to breathe clean air and will buy our product to receive a better quality of life
-Perfect Products
- Get products in stores
-Expand enterprise
- Tokyo, Japan- Populated dense city with similar climate
- Technologically advanced society
- Aid the people and transform their lives
- Similar demographic as Beijing and Shanghai, China
What is our Product?
Conclusion
- Help make a better quality of life for the people in China
- Yum is a way to help citizens and protect them from the horrors of breathing in polluted air.
- How it works: Air filtration device called Yum
- Location Analysis: China- 3rd largest country in the world
-Beijing: 11,500 people per square mile
-Shanghai: 13,400 people per square mile
- Demographics: Population is middle to lower class
-Target Market
-City life: dense amount of people in a specific area with lots of skyscrapers, vehicles, and machines
- -Leads to air pollution because of the amount of cars and buildings increased by the secretion of toxic gases into the environment
- This innovation is an affordable product that can help save millions of lives for generations to come
Sample Product
Features
- Mouth Piece
- LED Display
- Control Buttons
- Charging Port
- Air filter
International Business Plan
"Let's Breathe Together"
Thank you
Any Questions?