Possible Starbucks Locations
El Español
- 55 Stores in Ecuador
- Local Franchise
Juan Valdez Café
- 28 Stores in Ecuador (Second country in the world with most amount of Juan Valdez stores)
- Franchise (IFA)
- Mariscal Sucre International Airport (2 Stores)
- Main four hotels in Quito: Marriott, Sheraton, Hilton, Swisshotel (4 stores)
- Foch Plaza: (1 store)
- America's Plaza: (1 store)
- Four main shopping Malls in
Quito (4 stores)
(Wealthy countyof the city) (5 stores)
- Main Intersection in Quito (3 stores)
Competitive Landscape
McDonalds:
- 23 Stores in Ecuador
- Operated by ArcGold Ecuador
Sweet & Coffee:
- 50 Stores in Ecuador
- Local Franchise
Companies already Successful in the Ecuadorian Market
-Burger King: 15 stores in Ecuador (Colombia 38) (Mexico 449)
- Domino's Pizza: 18 stores in Ecuador (Colombia 60) (Mexico 690)
- Subway: 50 stores in Ecuador (Colombia 650) (Mexico 1000)
- Mexico's population: 122.3 Million
- Colombia's Population: 48.3 Million
- Ecuador's Population: 15.6 Million
- The number of stores in Ecuador on average represent a 26% of stores in Colombia. However, Ecuador's population is only 33% of Colombia's population. Which makes it an even ratio.
Starbucks in Ecuador
-The Ecuadorian Market
-Marketing and Sales Strategies