Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

Store Density Example

Possible Starbucks Locations

El Español

  • 55 Stores in Ecuador
  • Local Franchise

Juan Valdez Café

  • 28 Stores in Ecuador (Second country in the world with most amount of Juan Valdez stores)
  • Franchise (IFA)
  • Mariscal Sucre International Airport (2 Stores)
  • Main four hotels in Quito: Marriott, Sheraton, Hilton, Swisshotel (4 stores)
  • Foch Plaza: (1 store)
  • America's Plaza: (1 store)
  • Four main shopping Malls in

Quito (4 stores)

  • Cumbaya

(Wealthy countyof the city) (5 stores)

  • Main Intersection in Quito (3 stores)

Competitive Landscape

McDonalds:

  • 23 Stores in Ecuador
  • Operated by ArcGold Ecuador

Sweet & Coffee:

  • 50 Stores in Ecuador
  • Local Franchise

Companies already Successful in the Ecuadorian Market

-Burger King: 15 stores in Ecuador (Colombia 38) (Mexico 449)

- Domino's Pizza: 18 stores in Ecuador (Colombia 60) (Mexico 690)

- Subway: 50 stores in Ecuador (Colombia 650) (Mexico 1000)

  • Mexico's population: 122.3 Million
  • Colombia's Population: 48.3 Million
  • Ecuador's Population: 15.6 Million
  • The number of stores in Ecuador on average represent a 26% of stores in Colombia. However, Ecuador's population is only 33% of Colombia's population. Which makes it an even ratio.

Starbucks in Ecuador

-The Ecuadorian Market

-Marketing and Sales Strategies

David Bernal

Learn more about creating dynamic, engaging presentations with Prezi