Transcript
Elevator Pitches
Questions?
- Sources/Additional Information:
- http://www.joangarry.com/nonprofit-elevator-pitch-1/
- http://www.nonprofitcms.org/building-a-good-elevator-pitch-for-your-nonprofit/
- http://www.classy.org/blog/creating-a-stellar-elevator-pitch-for-your-nonprofit-organization/
- http://moviemondays.com/257-pitch/
Thank you!
Other Tips
- You can answer a different question than the one they asked.
- Use concrete details to build empathy.
- Have more details ready.
- Figure out what they can give and tell them how.
- Have your business cards ready!
Don't
- Give a detailed list of everything we do.
- Sound "canned."
- Recite our entire mission statement.
- Use jargon.
- Not let them get a word in edgewise.
- Be vague and generalized.
What is it?
Do
- Start with the basics.
- Sound conversational.
- Allow them to interrupt.
- Tailor the pitch to what's relevant to them.
- Use specific personal details.
- Use specific impressive statistics.
- Short and sweet. 05. to 1 minute long.
- For people who aren't familiar with CAN or a CAN program.
- For a person you didn't plan to be talking to about CAN.
- Easy to customize for the situation.
- Conversational and informal.
Components
- Know: Tell them what CAN does.
- Understand: Explain why what CAN does is important.
- Engage: Tell them how they can help.