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Transcript

Elevator Pitches

Questions?

  • Sources/Additional Information:
  • http://www.joangarry.com/nonprofit-elevator-pitch-1/
  • http://www.nonprofitcms.org/building-a-good-elevator-pitch-for-your-nonprofit/
  • http://www.classy.org/blog/creating-a-stellar-elevator-pitch-for-your-nonprofit-organization/
  • http://moviemondays.com/257-pitch/

Thank you!

Other Tips

  • You can answer a different question than the one they asked.
  • Use concrete details to build empathy.
  • Have more details ready.
  • Figure out what they can give and tell them how.
  • Have your business cards ready!

Don't

  • Give a detailed list of everything we do.
  • Sound "canned."
  • Recite our entire mission statement.
  • Use jargon.
  • Not let them get a word in edgewise.
  • Be vague and generalized.

What is it?

Do

  • Start with the basics.
  • Sound conversational.
  • Allow them to interrupt.
  • Tailor the pitch to what's relevant to them.
  • Use specific personal details.
  • Use specific impressive statistics.
  • Short and sweet. 05. to 1 minute long.
  • For people who aren't familiar with CAN or a CAN program.
  • For a person you didn't plan to be talking to about CAN.
  • Easy to customize for the situation.
  • Conversational and informal.

Components

  • Know: Tell them what CAN does.
  • Understand: Explain why what CAN does is important.
  • Engage: Tell them how they can help.