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A 'lineal' model of tourism decision-making process from Wahab.Crampton and Rothfield
Wahab et al. (1976) propose a model that delineated tourists’ decision-making process based on the realization that tourist behavior is a rational decision activity (Homo Economicus). In other words, a potential traveler assesses the costs and benefits of his/her actions before committing themselves to a purchase.
-this model asserts that tourism services have unique characteristics that differentiate them from other products (e.g., intangibility, involve risks).
-tourism firms affect tourist(s) behavior, the consumer in turn, affects how firms make marketing-related decisions.
-the perceived risk often is high in tourism purchase decisions, which suggests that tourists will be relatively highly involved in information search in order to reduce uncertainty involved in the purchase.
The ultimate choice of a final destination depends more or less on the quality and quantity of information available to and used by the tourist.