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Apple Inc. Marketing Plan
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Transcript
Apple Inc. Marketing Plan
By:
Ashlyn Temples
Brandon Johnson
Jacob Spires
Rocco Bagley
Charlotte Sasser
Goals
SWOT Analysis
Company Description
- Make innovative, high quality products
- Expand their business to customers who do not use their products
- Reduce their environmental impact
- Produce hassle free products
Strengths
- Great brand reputation
- Leading innovator in mobile device technology
- Brand Value
- Customer Service
Weaknesses
- High prices
- Change in management after Steve Job's death
- Limited products
- Apple was founded by Steve Wozniak and Steve Jobs
- Apple's mission is to create the best computers, and other technological products, in the world
5 Year Plan
Core Competencies
Year: 2014 | 2015 | 2016 | 2017 | 2018
Sales: 215 | 282 | 368 | 458 | 584
Profit: 50 | 62 | 71 | 87 | 101
(in billions)
Innovative design and technology
SWOT Analysis Cont.
Opportunities
- New products, such as iPhone 5c and iPhone 5s
- Growth of tablet, computer, and smartphone markets
Threats
- Technology is continually changing
- Tax increases
- Falling global economy
- Competitors making similar products
The 4 P's
Product:
Organizational Structure
iPhone 5c
- Plastic, offered in many colors, & new iPhone 7 software
iPhone 5s
- Available in gold, silver, and black
- Finger sensor technology
- A7 Chip
- Segmented, straightforward
- Groups only worry about their particular function in the company
- Jobs as CEO-Top 100 meetings
- Tough company culture, yet low turnover
Place
Price
Promotion Strategy
Apple products are distributed through their own personal stores, as well as cell phone companies and other large department stores.
- Commercials
- In stores
- Print Ads
- 5C: Price: 16GB version for $99 and a 32GB version for $199 with a contract
- 5S: 16GB version for $199 and 32GB for $299, as well as a 64GB for $399 with a contract
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