What is Stealth Marketing?
Advertising a product in such a way that people are not aware that you are trying to persuade them to buy it
6 Types of Stealth Marketing
- viral marketing
- brand pushers
- celebrity marketing
- bait-and-tease marketing
- marketing in video games
- marketing in pop and rap music
Class Activity
Other Stealth Marketing Examples
Think or create an ad that uses one of the 6 types of stealth marketing
http://www.cartoon-world.tv/the-simpsons-season-12-episode-14/
References
- http://www.abc.net.au/news/2013-09-03/tv-networks-refuse-to-run-getup-anti-murdoch-ad/4932542
- http://www.cartoon-world.tv/the-simpsons-season-12-episode-14/
- http://dictionary.cambridge.org/dictionary/business-english/stealth-marketing
- http://abcnews.go.com/Business/IndustryInfo/story?id=130164
- http://customerevangelists.typepad.com/blog/2005/01/exposing_stealt.html
- http://willvideoforfood.com/2008/05/27/contrived-and-stealth-viral-campaigns-still-controversial/
- http://willvideoforfood.com/2008/05/27/contrived-and-stealth-viral-campaigns-still-controversial/
- http://marketing-english1.blogspot.com.au/2012/12/stealth-marketing.html
Sony Ericson
Advantages and Disadvantages
Advantages:
- Cost efficient
- Faster way to reach target audience
- Develops the companies repuation
Disadvantages:
- Unethical?
- People may not pay as much attention to product
Very early stages of stealth marketing
Getting people to mask as tourists to get their photo taken by a stranger, from the phone
Stealth Marketing