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What is Stealth Marketing?

Advertising a product in such a way that people are not aware that you are trying to persuade them to buy it

6 Types of Stealth Marketing

  • viral marketing
  • brand pushers
  • celebrity marketing
  • bait-and-tease marketing
  • marketing in video games
  • marketing in pop and rap music

Class Activity

Other Stealth Marketing Examples

Think or create an ad that uses one of the 6 types of stealth marketing

http://www.cartoon-world.tv/the-simpsons-season-12-episode-14/

12:30

References

  • http://www.abc.net.au/news/2013-09-03/tv-networks-refuse-to-run-getup-anti-murdoch-ad/4932542

  • http://www.cartoon-world.tv/the-simpsons-season-12-episode-14/

  • http://dictionary.cambridge.org/dictionary/business-english/stealth-marketing

  • http://abcnews.go.com/Business/IndustryInfo/story?id=130164

  • http://customerevangelists.typepad.com/blog/2005/01/exposing_stealt.html

  • http://willvideoforfood.com/2008/05/27/contrived-and-stealth-viral-campaigns-still-controversial/

  • http://willvideoforfood.com/2008/05/27/contrived-and-stealth-viral-campaigns-still-controversial/

  • http://marketing-english1.blogspot.com.au/2012/12/stealth-marketing.html

Sony Ericson

Advantages and Disadvantages

Advantages:

  • Cost efficient
  • Faster way to reach target audience
  • Develops the companies repuation

Disadvantages:

  • Unethical?
  • People may not pay as much attention to product

Very early stages of stealth marketing

Getting people to mask as tourists to get their photo taken by a stranger, from the phone

Stealth Marketing

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