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Classical Conditioning Ads
189
Transcript
UCS: Person base jumping
UCR: Person is thrill-seeking and adventurous
NS: Red Bull suit
CS: Red Bull
CR: drinking Red Bull will give you thrill and adventure
Audience: Men, ages 18-40
UCS: Desirable woman
UCR: Wanting to be desirable
NS: Godiva chocolate
CS: Godiva chocolate
CR: Eating Godiva chocolate will make you desirable
Audience: Young women, ages 18-30
UCS: Happy family
UCR: Wanting a happy, functional family
NS: Wii
CS: Wii
CR: Using a Wii will make your family happy
Audience: Parents with children
UCS: Obama
UCR: pride/leadership/power
NS: Jacket
CS: Jacket
CR: Wearing the jacket makes you proud
Audience: Middle-aged Americans
UCS: Happy woman
UCR: Desire to be happy and carefree
NS: Coconut water
CS: Coconut water
CR: Coconut water will make you happy
Audience: Young women
UCS:Dentures in cups
UCR:Fear of loosing teeth
NS:Toothpaste and toothbrush
CS:Toothpaste and toothbrush
CR:Brushing your teeth will keep you from loosing them.
Audience:Senior citizens
UCS: Fresh blueberries
UNR: Blueberries are healthy/natural
NS: Starbucks cup holder
CS: Starbucks drinks
CR: Starbucks drinks are healthy/natural
Audience: Young adults who care about their health
UCS:Friends standing in circle
UCR:feeling like you fit in
NS:Converse
CS:Converse
CR:Wearing Converse makes you fit in
Audience: teenagers
UCS:Fancy poodle
UCR:poodle is elegant
NS:Dog treat
CS:Dog treat
CR:Dog treat will make your dog elegant
Audience: women dog owners
UCS:Giraffe in savanna
UCR:feeling exotic/adventurous
NS:Jeep
CS:Jeep
CR:Driving a jeep leads to adventure
Audience:men,ages 30-50
Classical Conditioning Ads!
By: Kate Williams
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