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Why is Korean café culture so popular?
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Significance of Research
Cafes are very popular in the country, and Korea has managed to create a unique café culture of its own. Therefore, the topic of Korean café culture can be argued to be a topic of importance.
Methodology 3
7. If given a choice between cooperate chain cafés and private owned “agijagi” cafés, where would you choose to spend your money at?
8. If you chose “agijagi” cafes in question 6, is it because of the unique decoration and atmosphere of the cafes? Yes or No?
9. Do you normally go to a café with others or by yourself?
10. On average, how many hours do you tend to stay in cafes?
11. Do you think running a café business is profitable? Yes or No?
12. Do you visit cafes for the coffee itself? Yes or No?
13. Why do you think cafes are so popular in the country?
Methodology 2
1. Are you a male or female?
2. On average, how many times do you visit cafes on a weekly basis?
3. How old are you?
4. Are you aware of the existence of theme cafes? If yes, how many times do you visit them on a monthly basis?
5. Do you consider theme cafes such as board game cafes a good option to meet and spend time with your friends at? Yes or No?
6. Are you aware of the existence of “agijagi” cafes? If yes, how many times do you visit them on a monthly basis?
Methodology
Questionnaire
- Offers the opportunity to survey participants to gather the necessary information to reach a conclusion.
- Generally relatively quicker in collecting information.
- Huge amount of information can be collected.
- Large number of target recipients.
Why is Korean café culture so popular?
Argument
I argue that the ultimate reason behind the popularity of Korean café culture is not the products and services but rather the specialty services such as the environment and opportunities it offers.
Background Information 2
- One distinguishing feature about Korean café culture is the variety of different cafes available.
- "Agijagi" cafes
- private owned small and cute cafes
- tend to be highly decorated and quite romantic
- Theme cafes
- Board game cafes
- Cat/Dog cafes
Background information
- In Seoul, cafes exist in nearly one in every two buildings.
William Pan
- There were around 12,381 cafes in Korea in the year 2011, which is a 54% increase compared to the previous year.
- According to a survey conducted by Starbucks Korea in 2009, 41.8% of almost 20,000 respondents reported that they visit cafes 3-4 times a week on average.
Table of Contents
- Background Information
- Argument
- Methodology
- Significance of Research