CHECKLIST FOR A GOOD DISPLAY PROGRAM
1. Be selective
2. Tie-in your displays with advertising in other media
C. If you have a Window Display
3. Study the most advantageous and strategic placing of display materials within the store
1. Make sure you control the whole window space and that there are no other products cluttering the display.
CHECKLIST FOR A GOOD DISPLAY PROGRAM
4. Sell to your sales clerks the idea of properly maintaining the display at all times.
5. Consult your suppliers through your sales or medical representatives about store display materials.
2. Keep the window's clean and all elements of the display properly arranged.
Price Tag
- important display element
Sell
- primary task of sale display
- Can I afford that?
- Do I need that? What else do I need?
- Is that good quality?
- Should I get that now?
- Can I get that one for less later?
- How much do I need?
A. If you have a POP Display
1. Have it either where most consumers stand, or better still at every serving point.
2. Place it in a strategic place so that the counter clerk sees it as well.
1. To bring in more prospective buyers into the store who will actually buy.
2. To increase customer traff even during ordinary days.
3. To sell the maximum range of product line depth and width.
4. To maintain or strengthen store and brand loyalty.
5. To increase average spending of target clientele.
B. If you have a Floor Display
3. Have it a height between waist and eye level.
1. Relate it to the size of the drugstore; within reason, however, the bigger the display, the more it will sell.
OBJECTIVES OF DRUGSTORES IN RELATION TO MERCHANDISING/DISPLAYS
2. Have it in a position and size where it will be seen by the greatest number of customers.
4. Make it big and attractive enough to
attract the customer.
3. Do not trim it by including too many brands.
4. Display the bigger sized brands in massive facings.