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Putting it all together

How is the purpose of this advert communicated?

  • P - What's the purpose?
  • E - How does it do this? EVIDENCE
  • E - What is the effect on the audience?

How is the purpose of this advert communicated?

The Three "Go Roaming" moving image advert is promoting a specific service - data roaming while abroad. It does this in a number of ways. In a long shot, we see that the Giraffe in the advert has pink wings. It then flies into the sky against high key lighting which could have connotations of freedom. This links to the data roaming service as the company are saying that the audience could be "free" from the hassle of paying more when they are travelling..

Technical codes

Connotations - analysis

Effect on the audience

Analysing Media Language

1 paragraph

Codes and conventions

Technical/symbolic/linguistic codes

Connotations/Denotations

Sentence Starters

How is the purpose of this advert communicated?

The purpose of the printed advert for.......is

It does this by.....

This has connotations of...

This could connote....

This denotes....

This could make the audience think.....

It uses a typical convention of advertising.....

How well do you know slogans and logos?

Identify the companies to go with the famous slogans.

Then....can you remember and draw the logo? (No cheating!)

Brand Identity

Purpose

What the company wants the audience to think of them.

  • Selling a specific product
  • Entertain/be memorable
  • Promote the brand/build brand awareness
  • Communicate a message

L.O. To develop our writing skills in preparation for the assessment

Label the advertising Codes and Conventions

Slogan

Name of product

Name of brand

Logo

Main Image

Copy

Advertising techniques

  • Persuasive language
  • Celebrity endorsement
  • Scientific facts and figures
  • Emotional appeal
  • Exclusive appeal
  • Direct Address
  • Humour
  • Shock tactics

Any other writing

Media Language

Symbolic codes

Media language

Analysis

Colours, objects, clothes, settings

Connotation/Connote

Deeper, less obvious meaning

When you are thinking about the purpose of a media product, you need evidence to support your ideas.

Everything you can analyse in a media product is the MEDIA LANGUAGE.

Technical Codes

Denotation/Denote

Camera work, sound, lighting, editing

Obvious meanings

Linguistic Codes

Writing

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