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Shopping at IKEA is an adventure
-> the whole package
Sordid details and stories of spying on workers or hard negotiations with furnishers are barely known
1. IKEA preys on taxes-holes
-SIF helps to avoid taxes
-is exempted from taxes (Netherlands)
-SIF uses all instruments to minimize or avoid taxes
-payment of taxes is a central aspect of social business responsibility
Vision: -create a better everyday life for the many people
Business idea: -offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them
--> most sold shelf
design
Self-perception:
functionality
2. workers have to work while illness
small price
employee friendliness
„How long does this madness continue? The staff is working at their limit every day, working over time and working while illness is seen as normal and gets expected by the management.“
customer friendliness
family friendly and fond of children:
-most wanted audience: -young families with children and students
sustainability
like Schlecker, Lidle and Aldi?
-among the first home furnishing companies that offered childcare and was awarded extremely high customer friendliness
Employee friendliness:
3. Spying on workers
-in france IKEAS employees were spied on without the agreement of the work council
- illegal journals about workers’ health statuses were made
"Are you still alive or are you already working?"
nice staff, for the first view a good working atmosphere and fair benefits
+
a bad pay, IKEA uses just the retail collective agreement, thin staffing level, no good work-life balance regarding family, free time and holiday planning, working times between 9-21 hours
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