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Westin's Six Pillars of Well Being
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Live Well, Stay Westin Campaign
Creative Pieces
Discount Coupon and Banner Ad
GoPro Social Media Contest
Commercial
Discount Card and Email Promotion
Budget
Campaign Theme-Six Pillars of Well Being
Feel Well
Move Well
Eat Well
Work Well
Sleep Well
Play Well
Introduction to Westin
Objectives
Background to Intuitive Solutions, Mission statement
To achieve a 30% increase of the six pillars of wellness brand knowledge among SPG loyalty members.
To position ourselves as the leader of well-being practices in the upper class, luxury hotels sector.
Situation Analysis Summary
To obtain an increase of SPG loyalty members by 20% in the coming year.
Commercial
To have Westin rated as the number one topic/concept of hotel brands in the average household across North America
Target Analysis summary