The Delivery of Bjarke Ingels' Hedonistic Sustainability TED Talk

"That's Sexy..."

• According to McCullough, there are three defects to foreign accents; Rising inflection, accenting wrong syllable and false vowel quality.

• "Germanic and Slavic races use many gutturals," meaning using the back of the mouth and throat to pronounce versus the middle in English. What we think of as death metal today.

• Ingels' pronounciations get better as he falls into the speech. His delivery significantly increases from begining to end.

• English is his second language. His Danish roots call for quick speaking and smooth tones.

Why is Delivery Essential?

• Ingels must show his audience his mission and vision with sustainability.

• His preview and introduction suggests that we don't find sustainable buildings beautiful or part of the US cityscape.

• His strong delivery both verbally and non-verbally shows his dedication to the subject matter and enables the audience to listen.

• Without photos Ingels' subject would be weakened by his arms and hands flying everywhere and his lack of eye contact. Yet, his poor choices of movements to our standards force the audience's attention to the screen.

• Architecture is about delivery.

Bjarke Ingels as a Speaker

Works Cited

Campbell, Hugh. Voice, Speech and Gesture: Practical Handbook to the Elocutionary Art. New York: Putnam's Sons, 1895. Iowa State University Library.

Duarte, Nancy. Slide:ology. California: O'Reilly Media, Inc, 2008. Iowa State University Library.

McCullough, Grace and Birmingham, Agnes. Correcting Speech Defects and Foreign Accent. New York: Charles Scribner's Sons, 1925. Iowa State University Library.

We are a Visual People

• Uses both verbal and non-verbal aspects in his speech to establish credibility and aid in his appeal to emotions with the complexity of photos.

• Some may argue his accent makes him hard to understand, but his verbal quirks and jokes aid his credibility in English knowledge. His Danish accent appeals to the emotions as a worldly and well-versed person. He has a strong grasp of English as his second language.

• His gestures seem uncomfortable with speaking but show a genuine desire to teach the audience. He is engaged and shows the aspects of Campbell's definition of a dignified designer.

• His topic calls for strong visual aids and would be incomplete without any aspect of his delivery because it establishes his credibility and emotional appeal to the audience.

• "We are all inherently visual communicators. Consider kindergarten: crayons, finger paints, and clay propelled our expression, not word processors or spreadsheets."

-Nancy Duarte, Author Slide:ology

What is Delivery?

Nancy's Rules

The Art of Delivery

• Pronunciatio - The verbal and non-verbal aspects of a speech which directly account for its effectiveness.

• The most distinctive part of a speech.

• Identifiable through the person and the topic spoken about.

• Posture, movements, gestures, vocals, and visual aids.

Bjarke Ingels' Hedonistic Sustainability

• Treat Your Audience As King.
• Spread Ideas and Move People.
• Help Them See What You're Saying.
• Practice Design, Not Decoration.
• Cultivate Healthy Relationships.

What's to Come

Gestures and Motions Delivery

Who is Bjarke Ingels?

• The use, importance, and effectiveness of visuals.

• Foreign accent, implications, and speaking rate.

• Lower body motions, gestures, movement speeds, and facial expressions.

Lower Body Motion

• World class Architect and founder of BIG (Bjarke Ingels Group).

• Encourages BIG thinking and viewing modern day problems as ones that can inspire us.

• "A pragmatic utopian architecture that takes on the creation of socially, economically and environmentally perfect places as a practical objective." -TedTalks

Foreign Accent Delivery

2.

Upper Body Gestures

1.

3.

Visual Delivery: Diagrams

Movement Speed

• Campbell's interpretation for delivering "for dignity and design," is that of "long and slow, slow and measured" steps. He should make the indication of authority and anger through his movements.

• Qualities desired for perfection: grace, energy, propriety, magnificence, variety, precision, boldness and simplicity.

• Main gestures are the shoulder, forearm and hand. Ingels uses hands showing his mental focus. "The hands assist the speaker" -Vossius

• Using the hands in the heart zone shows the affections are predominate in the "moral zone."

• Many sudden movements show listening and discovery, where the rigidity of his muscle show strength, firmness and effort. His quick motions are an indicator of boldness and decision.

• Hands being waved and flourished about show joy and the constant extention shows friendship and appeal to receive.

• Ingels' open fingers show his discomfort on stage and non-colioquial hands.

• A head turned up shows arrogance, pride and courage. Averted from the audience shows his dislike in speaking.

• Moving the eyeball in all directions with the eyelids raised and steady with lack of focus on devotion and zeal for topic.

• Successful use of simple and highly effective diagrams to show design process and logical succession of events.

Face and Eyes

Visual Delivery: Imagery

• Successful integration of real life imagery to reinforce spoken words, while providing a story for the audience to connect with.

• Use of humor to engage the audience.

Visual Delivery: Mixed Media

• Successful use of a combination of diagrams, imagery, photomontage, and video to diversify visual aids and keep audience interested.