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Rhetoric in Movies and Video Games
1
What is Rhetoric?
Everyday we use, hear, or see Rhetoric, it is all around us however do we really know how much of an impact is has on us?
"Recently, I sent a group of students out to ask that question. Each student asked ten people to define rhetoric, and each student returned with ten completely different answers."
-Dr. Annie from Letu.edu
A good example is:
"Upon approaching a cashier at the grocery store she asks, 'Will you help starving children today by adding $3 to your grocery bill?'"
-yourdictionary.com
Commercials
Advergames
Every ad is a mini essay, an argument crafted to appeal to a particular audience.
-Sandra Effinger
Various methods have been used to integrate advertising into video games to
advertise products, organizations or viewpoints.
Mainly go for your emotions
Uses social settings, something makes you different if you buy it
YOU can help, YOU can be this guy!
"Advergames theoretically promote repeated traffic to websites and reinforce brands.
Users choosing to register to be eligible for prizes can help marketers collect customer data.":
-CBS Interactive
CONCLUSION
Tend to make it seem like you can be like the character
If YOU buy THIS then YOU can be like THIS
Movies
Celebrity Support
Unlike commercials, these can be either settle or obvious.
An example is the movie Wizard
The Idea is to to make it look like all the famous people that you look up to also play it, Making it seem like your the only one who doesnt.
Main example is World of Warcraft:
Mr. T, Ozzy Osbourne, William Shatner
"Ive been the prince of Darkness sense 1973"
-Ozzy
"Simple Dog play World of Warcraft you can be anyone you want, Im a shaman"
-William
Rhetoric in Video Games
Rhetoric in Movies/Television
A more settle example is in the first Transformers movie where they go to Burger King to eat.
"The first thing that students need to know about rhetoric, is that it’s all around us in
conversation, in movies, in advertisements and books, in body language, and in art. We
employ rhetoric whether we’re conscious of it
or not, but becoming conscious of how
rhetoric works can transform speaking, reading, and writing, makingus more successful
and able communicators and more
discerning audiences. The very ordinariness
of rhetoric is the single most important tool for teachers to use to help students understand
its dynamics and practice them."