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" We Are Ladies and Gentlemen

Serving

Ladies and Gentlemen "

The Ritz-Carlton Mega Kuningan

The hotel was opened in 2005

Vission:

To be The Premier Provider of Luxury Exprerience

Planning For This Year....

Mission:

Service, Product and Profit Leadership

Improve Image of The Ritz Carlton Jakarta, Mega Kuningan

Branding Activities

Exhibition

(ex: Wedding Exhibition)

Re-create experience of the Ritz-Carlton

(ex: Let Us Stay With You Campaign)

Location

"Public Relation Of

The Ritz Carlton Jakarta, Mega Kuningan"

Question?

" Let Us Stay With You "

Promotion

Photo Gallery

What is public relation duties?

  • Monitoring the media about the Ritz Carlton Jakarta and another hotel based on activities.
  • Maintaining the image of the hotel.
  • Creating Attractive Promotion
  • Media Pitching, sell about the hotel story to the media.
  • Branding and co.branding
  • E-commerce , monitoring the tripadvisor comment

Why did you choose a career in public relation?

What is the challenges of being a public relation?

  • Interesting
  • Have a target
  • Challenging
  • Maintain relationship with media
  • Never meet the same person
  • Sell the hotel through the image
  • Learning how to be communicate
  • Innovation
  • Learning how to behave

How to handle problems?

What is the ideal criteria for

becoming a public relation?

  • Discuss with General Manager
  • Communicative
  • Regional Communication
  • Open minded
  • Adoptable behaviour
  • Articular
  • Have protocol from the hotel
  • Proper and neat
  • Flexible

(Ex: Bomb Explotion)

  • Quick response
  • Creative
  • Good Speaker
  • Multitasking

How about handle the negative comment?

  • Directive

Website:

http://www.ritzcarlton.com/

Working Experience:

  • 12/13 – Present The Ritz-Carlton Jakarta, Mega Kuningan. Marketing Communication Manager
  • 10/12 – 12/13 The Ritz-Carlton Jakarta, Mega Kuningan, Assistant Field Marketing Manager
  • 10/12 – Present PT. Kereta Samudra Lines Owner | Director of Commercial and Development
  • 05/11 – 07/11 Elite Associates Europe Limited,Temporary Sales Consultant/Associates
  • 06/10 – 02/11 ArtsTemps, University of the Arts London, Advisor Receptionist and Events Assistant

Rachmalia R. Nikijuluw

Birthday : 23 October 1989

Education :

  • London College of Communication, University of the Arts London, UK
  • United World College of South East Asia, Singapore
  • Overseas Family School, Singapore

Interview

Rachmalia Nikijuluw (Okkie)

Marketing Communication Manager of Ritz-Carlton Jakarta, Mega Kuningan

Respondent:

Date : Wednesday, 12 February 2014

Location: Jl. DR. Ide Anak Agung

Gde Agung Kav.E.1.1 no.1,

Mega Kuningan,

Jakarta 12950

Time: 03.00 PM - 04.00 PM

THANK YOU

Kristina Fransiska 54120110050

Androuw 54120110056

Regita Cahyani 54120110070

Stefani Lanovia 54120110072

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