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Social Media Plan for Main Street Cafe
Transcript
About Main Street Cafe
- located in the heart of downtown Berea, Kentucky
- “eclectic food with an international appeal and a feel-good ambiance”
Questions?
Social Media Plan
Existing Social Media Platforms
Main Objective
YouTube/Vimeo
Tumblr/WordPress
Social Media Plan:
- Give a better inside look at the restaurant
- Sharing interesting stories, events and tying it all into the community could be an attractive aspect for MSC’s blog
- MSC could make videos recapping performances of the week/month
- MSC could also make a short video addressing the Berea natives and the community
Main Street Cafe
324 likes
14 positive reviews
- Yelp
- Website
- to gain a greater following on the Internet
- attract new customers to the restaurant
- maintain the homegrown impression and atmosphere that the MSC presents
informative
Vine app
W.O.M./Shop Flyers
Lindsay Kavanaugh
PUB 410S
- MSC could encourage customers to get creative and make six second videos about a short summary of their experience at the café
- As soon as they post it on their Twitter feed/Facebook profile, their followers will see it as well (this easily serves as free advertising for the café).
- Wanting to reach everyone (including those outside of Berea College) means going further than Facebook and online social media platforms
- Distributing postcard sized fliers about discounts on food and drinks and events happening at the café may prove to be more effective in some areas of the city than the other social media channels
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