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LBJ Daisy Ad
21
President Lyndon
Johnson
Nick McGuffee
Daisy Ad
The Daisy ad was put on to support Lyndon Johnsons 1964 presidential campaign. The ad implied that Barry Goldwater, who was Johnsons opponent, would use nuclear weapons in Vietnam if elected. The advertisement only aired once, on September 7 1964, due to its controversial content. Johnson went on to win the election.
The Daisy Ad constitutes a Primary Source because it is a first-hand account of the event. The ad is original.
A social scientist would categorize this specific document as history and economics. History because this ad took place in 1964 and although it only aired once people analyzed it, still analyze it today and make judgments based on how things changed from it and they are still changing today. This document also shows economics because it teaches people today how making the decision between Johnson and Goldwater could have been the result in a nuclear war.
Expectation: Develop an understanding of how people view, construct, and interpret history
Activity:
After watching the Daisy Ad, have the kids get into groups and discuss how they would feel and what they would do if something similar happened today. Once they are done discussing, have them write a response reiterating their feelings.
LBJ DAISY AD
LBJ Daisy Ad used fear as a means of persuading the American people to vote in favor of him. In essence LBJ was implying, "Vote for Goldwater, you will have a nuclear war. Vote for me, I will protect you." It is very interesting to look at campaigns throughout history and see how canidates have used their opponents possible weaknesses and/or faults against them.
In 1964, Vietnam was a place where no man wished to go. As a country it was deteriorating, and LBJ felt as though, "the battle against communism...must be joined..with strength and determination." He did not, however believe that nuclear weapons should be brought into it. By making the infamous Daisy ad, he scared the American people into thinking that if they voted for Goldwater, a nuclear war would start. Although only aired once, the campaign ad made a statement. At a time when countless men were being drafted, nuclear warfare was not a popular idea.
Content Area: Social Studies-History
Grade Level: Sixth Grade
Standard: Analyze and interpret historical sources to ask and research historical questions.