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R & D - factory - distribution (international) - each of the retailers - consumer purchase
The Body Shop International has their own Community Fair Trade, originally known as ‘trade not aid’.
The product would best satisfy the needs of the consumer at the point of sales and at the point of consumption.
It’s being sold internationally.
Judging by their target group, the brand is being sold in the right outlets.
The Body Shop uses the second channel of distribution.
-quality ingredients
The Body Shop's Stock was famous for being "the stocks that defy gravity" as its price increased by 500% on 1990!
In the early 1970s, Anita Roddick visited a shop in Berkeley, California selling naturally-scented soaps and lotions called The Body Shop. This became the main inspiration for her business.