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Marketing Strategies

The Marketing Mix consists

of 4 P's

1. P-RODUCT

2. P-ROMOTION

3. P-RICE

4. P-LACE

PRODUCT

Community Trade

PRICE

Medium Price

Brand Value

Customer's

Feedbacks

Pricing

Strategy

PROMOTION

Public

Relations

Public Relations

Sales

Promotion

Sales promotion

PLACE

Against Animal Testing

Advertising

Protect Our Planet

Community Fair Trade

Advertising

Personal

Selling

5 MAIN VALUES

R & D - factory - distribution (international) - each of the retailers - consumer purchase

The Body Shop International has their own Community Fair Trade, originally known as ‘trade not aid’.

The product would best satisfy the needs of the consumer at the point of sales and at the point of consumption.

It’s being sold internationally.

Judging by their target group, the brand is being sold in the right outlets.

The Body Shop uses the second channel of distribution.

Variety

Quality

Consumer's

feedback

Market Competition

Design & Packaging

Target Market

Brand

The Body Shop features:

The Body Shop

Random Facts

  • Against Animal Testing

  • Medium-High price

  • Support community fair trade

  • Contains all natural high

-quality ingredients

Founder: Anita Roddick (1942 - 2007)

Founded: March 26th 1976 - England, UK

Type of Business: Subsidiary

Mother Company: L'Oreal

Industry: Cosmetics

The Body Shop's Stock was famous for being "the stocks that defy gravity" as its price increased by 500% on 1990!

In the early 1970s, Anita Roddick visited a shop in Berkeley, California selling naturally-scented soaps and lotions called The Body Shop. This became the main inspiration for her business.

The Body Shop

Djamilya Kadieva

Year 3, ICC 2

Business Communication

Instructor: Elena Schwarz

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