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Pros
Cons
- Relatively low costs = Higher margins for charities
- According to Miller's research there were 1,382 primary schools and 325 secondary
- Popular fundrising products are chocolate
margin 30%~50%
Easy for children to carry and sell
- They can return unsold chocolate bars to the company
OPORTUNITY: Childhood obisity and diabetes makes Schools and fundrising boards to look more healthier fundrasing options.
Pros
Cons
"Companies recognize that beyond short-term
improvements. Longer-term changes are necessary to achieve sustainable cash flow optimization"
Status Quo 3-Year Net Income - $14,062
Hiring Distributor 3-Year Net Income - $19,300
- Another potential market for RAMECO's pens
- Customers look for products to
give away = brand awarness
- Principal competitors leading the market Vistaprint and Talbot promotions
- Smaller firms focused on client relations and on networking to sell to small and mid business in specific region
Several of the project members' parents had shown interest in investing
- Unclog the Cash Flow
John Alarcon; Dawn Richman-DeAncona
- RAMECO Distribution
Alexander Miller. Richard Ivey School of Business