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Fundrising Market

Pros & Cons

Status Quo VS Hiring distributor

Pros

  • Start immediately
  • No time consuming
  • Save on car expenses
  • 3X expected sales
  • No travel expenses

Cons

  • Distribution commission -15%
  • $5K start up fee
  • $750 monthly fee

- Relatively low costs = Higher margins for charities

- According to Miller's research there were 1,382 primary schools and 325 secondary

- Popular fundrising products are chocolate

margin 30%~50%

Easy for children to carry and sell

- They can return unsold chocolate bars to the company

OPORTUNITY: Childhood obisity and diabetes makes Schools and fundrising boards to look more healthier fundrasing options.

Pros

  • Maintain Larger Margins – 15%
  • Have Direct Control of Entire Process

Cons

  • Time consuming
  • Travels
  • Car expenses
  • $10K x 2 used cars
  • $1.2K fuel
  • $200 Maintenance
  • $100 Promotion
  • $800 Cell phones
  • Cost to meet 5x/year
  • Would have to hire staff

Hire the distributor

for at least 3 years

"Companies recognize that beyond short-term

improvements. Longer-term changes are necessary to achieve sustainable cash flow optimization"

Promotional items industry

CONCLUSION

Cost Structure

Status Quo 3-Year Net Income - $14,062

Hiring Distributor 3-Year Net Income - $19,300

- Another potential market for RAMECO's pens

- Customers look for products to

give away = brand awarness

- Principal competitors leading the market Vistaprint and Talbot promotions

- Smaller firms focused on client relations and on networking to sell to small and mid business in specific region

Alternatives

Select a Market

Monthly Cash Budget Project

Projected Income

First Round

Line of credit VS Adding a partner

  • Could borrow up to $3,000
  • 5% interest / year
  • Payable 15th each month.
  • Receive $5,162 cash for equity
  • 5% interest / year
  • No funds withdrawn until the loan was repaid in full

Several of the project members' parents had shown interest in investing

Rameco Distribution

RAMECO

  • What is RAMECO Distribution?
  • Who are the partners?
  • What does RAMECO sell?
  • Rameco History

Questions?

Fairfield University

AC-500 Dr. Poli

By: Grace, Jaime, Sharath

Thank you!

References:

- Unclog the Cash Flow

John Alarcon; Dawn Richman-DeAncona

- RAMECO Distribution

Alexander Miller. Richard Ivey School of Business

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