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Graphic Design Principles
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Transcript
Graphic Design
Principles
Balance
Balanced is determined by its size, color, darkness or lightness, thickness of lines, value, size, shape, and texture.
Symmetrical
Assymetrical
Contrast
- Position that draw the eye (Rule of Thirds)
- Contrast
- Size
- Visual Weight
- Color
- Complexity/Simplicity
How Rhythm Works:
What Rhythm Does:
- Spacing
- Size
- Position
Creates a sense of movement and can establish pattern and texture.
How Scale Works:
- Balance
- Symmetry
- Position
- Emphasis
Rhythm
What Scale Does:
Repetition or variation.
Creates visual weight and depth.
Scale
Or proportion.
What Movement Does:
Helps the viewer see everything in the correct order.
Movement
Visual flow through a design.
The order you see things.
How Movement Works:
- Lines
- Arrows
- Text
- Size
What Unity Does:
Unifies individual elements so that the composition looks together.
Unity
Feeling of wholeness.
Fundamental, governing rules
How Unity Works:
Emphasis
- Color
- Shape
- Texture
- Grid
What Emphasis Does:
Emphasis draws your attention/eye to the most important element on the design.
The element or information that stands out.
The first thing you see.
How Emphasis Works:
What Balance Does:
Gives elements visual weight.
The distribution of visual weight.
Distribution of objects.
Visual differences, tension, or conflict.
How Balance Works:
What Contrast Does:
Draws attention through differences.
How Contrast Works:
- Colors
- Sizes
- Shapes
- Locations
- Relationships
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