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Uber Marketing PLan
10
PESTEL Analysis
Uber Marketing Plan
Jesper Junhamn, Xavier Garcia & Karolina Srámková
Marketing Objectives
What you need to achieve
- Allow customers to connect with one another in order to get from point A to point B
- Position themselves as the more preferred option over traditional taxis
- Offer a new flexible way of earing money
- Improve access to transportation
Marketing Strategy
How does Uber reach their goals?
"Finding the way by
creating possibilities for
riders, drivers, and cities"
Tap a button, get a ride
Product
Uber-Moto
Uber Go
Uber Pool
Uber X
www.uber.com
Quality
Uber Marketing Mix
Price
Dynamic Pricing model
Drivers
Place
San Francisco, California, United States, 2009
570 cities worldwide
Differentiation
Promotion
Executive Summery
Uber was founded in 2009 as UberCab by Garrett Camp, and Travis Kalanick
Budget
570 cities
worldwide
Budget
Situational Analysis
Porter's Five Forces
-Porter's Five Forces
-PESTEL Analysis
-SWOT
By launching the mobile app in 2010, Uber was the catalyst for using technology to change the taxi industry
Executive summary
Number of users
2015 - 1 billionth ride.
2016 - 40 million riders in a single month
2017 - 80 million users and operates in 77 countries.
Competition
With emerging competitiors such as Lyft and Sidecar, Uber must maintain a position to stand out from the crowd
Conclusion
SWOT
This particular market is unpredictable, as
are consumers‘ partialities, new technologies, and emerging competitors
DRIVER SATISFACTION+CUSTOMER SATISFACTION=SUCCESS
Protests and legal action
On July 24, 2015 a thousand taxi drivers in Rio de Janeiro blocked traffic during the morning rush