NEWSPAPERS IN THE CONVERGENCE ERA
Isabella, Carlos, Daniella & Isotta
Newspaper Crisis
Where are we now...?
- Newspapers are making the shift to follow the new
- There are a variety of new methods of transmitting the news
- Target oriented vs. mass communication
How internet changed the access to information...
Impact of New Technology on Audiences
How is technology changing the way people consume news?
- Nowadays internet dominates the news market
- 64.5% of people going to official sites to get their news
- Nearly 30% of people still get their news from the papers (Adweek.com)
- Digital technology has also led to an increasing uncertainty over how we define an audience, with the general agreement that a large group of people reading the same thing at the same time is outdated and that audiences are now 'fragmented'. (Adweek.com)
Types of Audience
- Mass audience - 'broadcast audience'
- Niche audience - much smaller group.
- Internet provides easier and faster access to information
- Broadband connection
- Television, news and radio = were the world's medium for accesing information
- Al three mediums have converges into one: THE INTERNET (Slideshare.net)
"Tablets and smartphones give the newspaper industry a second chance” Ken Doctor.
The newspaper's future
The New York Times vs. The Sun
Take profit of the convergence era: Tablets
- New experience's of lecture: create content for the web and not copy the same in paper, increase the interaction with the audience, use all the tools that technology provides.
- This will be the key for quality content that people will want to pay and thus balance the loss of sales on paper.
- Newspaper have to promote the web lecture and create apps like the NY Times.