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NEWSPAPERS IN THE CONVERGENCE ERA

Isabella, Carlos, Daniella & Isotta

Newspaper Crisis

Where are we now...?

  • Newspapers are making the shift to follow the new
  • There are a variety of new methods of transmitting the news
  • Target oriented vs. mass communication

How internet changed the access to information...

Impact of New Technology on Audiences

How is technology changing the way people consume news?

  • Nowadays internet dominates the news market
  • 64.5% of people going to official sites to get their news
  • Nearly 30% of people still get their news from the papers (Adweek.com)
  • Digital technology has also led to an increasing uncertainty over how we define an audience, with the general agreement that a large group of people reading the same thing at the same time is outdated and that audiences are now 'fragmented'. (Adweek.com)

Types of Audience

  • Mass audience - 'broadcast audience'
  • Niche audience - much smaller group.
  • Internet provides easier and faster access to information
  • Broadband connection
  • Television, news and radio = were the world's medium for accesing information
  • Al three mediums have converges into one: THE INTERNET (Slideshare.net)

"Tablets and smartphones give the newspaper industry a second chance” Ken Doctor.

The newspaper's future

The New York Times vs. The Sun

Take profit of the convergence era: Tablets

  • New experience's of lecture: create content for the web and not copy the same in paper, increase the interaction with the audience, use all the tools that technology provides.
  • This will be the key for quality content that people will want to pay and thus balance the loss of sales on paper.
  • Newspaper have to promote the web lecture and create apps like the NY Times.
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