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Direct Mail
Direct Mail
By: Liam McCaffery
Benefits of Direct Mail
Disadvantages of Direct Mail
Direct Mail Defined
- Low percentage of responses from customers (10% is considered good)
- Incorrect customer information=waste of company money
- People consider direct printed mail to be junk mail
- Cost of printed direct mail can be high considering the amount of work needed to get their message to the customers
- Easy way to keep customers informed about products, services or upcoming sales
- Cost effective
- Use information about existing customers to create strategies and gain new and loyal customers
- Can be represented in many different forms such as letters, catalogs, and postcards
Direct mail is a derivative of a more general term known as direct marketing. Direct marketing is then broken up more specifically into printed direct mail which can be sent to a home or business and electronic direct mail which is delivered to an e-mail address
History of Direct Mail
Sample Costs
Publishers Clearing House Sweepstakes
- Montgomery Ward & Co. was one of the first companies to deliver mail-order catalogs featuring products and prices
- Idea was successful and helped increase the amount of sales and products that the company offered
- Ward began a certain marketing strategy that is still used today through social and printed mail
- Standard Postcard Mailer= $0.66
- Jumbo Postcard Mailer= $1.02
- Small Brochure= $22.00
- Large Brochure= $40.00
- Determined by size of mailer and cost of shipment
Interesting Facts
http://spectrum2.pch.com/Path/PCHSweepstakesWin7kawflCopy/IdentDDOB.aspx?tid=97bacb8d-b39f-405d-92c2-cc6012c6e491&utm_source=Google&utm_medium=cpc&utm_campaign=GS_PublishersClearingHouse&gclid=COe5momGqLoCFYee4AodnHwAMQ
- Benjamin Franklin created the first American mail-order catalog in 1774 and it sold scientific and technical books
- California, Texas, New York, Florida, and Illinois are the top five states who shop the most from catalog
Publishers Clearing House-A direct marketing company that sells merchandise and magazine subscriptions