ElSewedy Cables

3. Nature of the External Environment

Product Positioning for

Market share and Quality: 

El Sewedy is the leader in the market share and quality competition.

Competitive Profile: 

Strengths

El Sewedy has a five competitors having strengths and weaknesses. 

Political Issue: 

El Sewedy was effected by Egypt crisis in last three years. 

• It is a price leader producing quality electrical goods and services competitively.

• Elsewedy acquired Iskraemeco, the Slovakian energy solutions company,thereby increasing the customer base and the quality of its products.

• Elsewedy cables began building a series of new factories locally and internationally, in order to provide best quality products at a reasonable price.

• Elsewedy targets almost all sectors: public, government sector, private sector, and professional end-users. It used as a balance strategy between these sectors to avoid loss of profitability.

• Elsewedy has strong business links with some competitors as its favored customers.

Product Positioning:

Is the relationship between producers and customers to reach the goal which is satisfying customers. 

• Elsewedy and its four diverse segments have a strong reputation in the Middle East and North Africa.

• Elsewedy cables has many different departments, which manage and produce several electrical products and services.

• It has a market share of approximately 55% in Egypt, which is the largest production.

• Elsewedy brothers own 75% of the company, allowing speedy decision-making.

• Currently, Elsewedy has successfully entered in the United Kingdom and France within the European Union

Weaknesses

Product Positioning for Price and Image: 

El Sewedy has to expand its image among the competitors and outside Egypt. 

• Elsewedy target almost everyone, which leads to lack of focus.

• The wire and cables sales in Egypt are predicted to decline when New Cairo is completed, which is constitutes a large proportion of the company sales.

• The implementation of turnkey projects with the potential contribution of other segments, are mostly in Egypt and Africa only.

2. Internal Strengths and Weaknesses

4. SWOT Analysis

SO Strategies

ST Strategies

1- Expand into the European market from the promotion of the company’s high reputation.

2- promotes the expansion into Europe from existing profitable market in Middle Eastern nations.

3- gain market leadership and high profits in the area by expand on the wind Energy segment.

WO Strategies

1- the company could benefit from its high reputation as a price leader in MENA, U.K., and France.

2- The company should take its wide variety of electrical products and services aggressively

To face competitors for market expansion.

3- The strategic acquisition of Iskraemeco can be used as a pattern for successful future acquisitions to effect horizontal integration.

1- The three market sectors (private, government, and professional end-users) could target by the Market expansion in Europe.

2- With the marketing prowess from MENA markets all the four segments could be operated

Recommendations

WT Strategies

1- avoids lack of focus in expansion into Europe by being aggression and caution.

2- the company should collaborate in turnkey projects with competitors for more equitable relationships and low-risk market expansion.

3- avoids political and cultural risks and review the intention to establish European production in Italy.

5. Company Strategy

1. Company History

Corporate-Level Strategy:

• Mass Market
• Quality Production
• Diversification

ElSewedy's Vision:

Business-Level Strategy:

• Price Flexibilty
• Profit-Loss Situations

"To be one of the key players in energy

solutions and its related services globally.“

• In an aggressive and focused way, the company should spread out its various electrical products and services as "electrical solutions" to compete with other expanding businesses. 

• Opening more branches in Europe should be an intensive and at the same time, well-prepared to prevent any possible deficiency of concentration.

• In order to support the expansion, existing successful branches should be united and work as a whole to guarantee a well-prepared expansion.

Elsewedy Mission Statement: 

The Company's Logo

ElSewedy Values:

Structure and Control Systems

"Manufacturing and marketing safe energy

products in order to meet and exceed market

expectations and positively contribute to

develop our society and environment."

•  Credibility, mutual respect, reliability and integrity.

•  Working in a friendly environment.

•  Quality is uncompromised. 

•  Customer loyalty.

•  Innovation and continuous improvement.

•  Human capital is our greatest asset.

ElSewedy Cables

ElSewedy Electric

ElSewedy Cables

Presented By :

• Rawan AlGahtani
• Samaya AlGhamdi
• Sameerah AlGhamdi
• Sara AlRubei
• Sara Hassan

Case Study Analysis