Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Sviridova Nadezhda
3
Sviridova Nadezhda
Production & distribution
Competitors
Positioning map
Semiotic square
Marketing mix
Customer profile
Over 400 different
manufacturers worldwide.
It source both finished products and raw
materials.
The primary production facilities of these two manufacturers are located in China, Hong Kong, Indonesia, Macau, Philippines and Sri Lanka.
Wholesale (45% of sales)
Product
Price
Licensing (2% of total sales)
The company's revenue amounted to 7.45 billion U.S. dollars in 2016.
- menswear
- womenswear
- childrenswear
- accessories
- home furnishings
- restaurants
- magazine
Wants: Prestige, simple, elegant, classic, luxury, privilege
Values: Quality, exclusivity, style, fine living
Aspires to be: Respected, admired, wealthy and worldly, and sophisticated
Russian approach
Vision and Mission
- Upper middle class
- Family oriented
- People of wealth and leisure
- People from affluent communities
- People with multiple residences
- People who sail, ride horses, and participate in sports such as rugby and polo
Promotion
Place
- advertisements in print
- online
New York-based Ralph Lauren operates in the US, Canada, Europe, Japan, South Korea, China, Southeast Asia, and Latin America.
- television
- promotional offerings
- high-end
- traditional
- proud
The visual image of Ralph Lauren is an intelligent, physically fit handsome young man with a timeless style
- sponsorship
Vision statement: “A tie was the way a man expressed himself, we believed that men were ready for something new and different, they didn’t want to look as if they worked for IBM, a beautiful tie was an expression of quality, taste, style”.
The Americas accounted for more than two-thirds of sales in FY2016, while Europe and Asia generated 21% and 12%, respectively.
- philanthropic projects
Mission statement: “Redefine American style, providing quality products, bringing different worlds together and inviting people into they're dreams”.
Thank you for your attention!
Polo Golf
$75 - $400
Ralph Lauren Collection
$600 - $12,000
Polo Ralph Lauren
$30 - $2000
Polo Tennis
$45 - $100
Purple Label
$100 - $7000
RLX
$45 - $600
Price
British heritage
American heritage
Retail
(>50% of total sales)
- 460 retail stores;
- concession-based shop-within-shops;
- retail e-commerce channel.
Denim & Supply
$30 - $500
Black Label