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JP Morgan Chase

Customer Loyalty

  • Stopped debit rewards program in 2011 because of fee cap

  • Reinstate debit rewards program
  • Discounts for Chase debit cardholders only

Twitter Campaign

  • Fringe Benefit for Corporate cardholders

history of stocks:

Time Frame

JP Morgan Chase Stocks

Charity Involvement

"It’s been found that daily active Twitter users — AKA, the consumers who actually reach out to or follow brands via Twitter — are 3x more likely to amplify the influence of that brand than, say, a Facebook user would."

Education Fund &

Financial Independence Program

  • Improbable to implement all the changes at once

GOAL

Shareholder Benefits:

Why?

  • Target: high school kids in low income homes & foster homes
  • We believe that giving back through charity will help rebuild the reputation and image of JP Morgan Chase.
  • This will be a gradual roll out process
  • Our goal is to show the public that JP-Morgan cares-cares about their customers, cares about education, cares about the general public and wants to leave a positive impact on society.

  • Our goal through charity is to rebuild the JP-Morgan brand and to rebuild customer loyalty and to give the media positive and inspiring journalistic news.

  • We believe that charity involvement with help ease criticism and negative media
  • Investment bankers devote time to teach them about finance
  • We believe, and history shows that charity involvement will only benefit JP Morgan
  • All will be implemented by Fall 2016

Steps to Take

  • We will also put in resources to start college funds for some

Partial Re-branding

  • #AskJP was clearly not well planned
  • Gain .02% in JP Morgan stock

  • Remain a loyal shareholder and get the benefits of an account holder

  • More dividends through out the year

  • More transparency from the company

  • Internship opportunities also available

HOW?

  • Clean up existing Twitter

  • Do significant research about brand perception before launching new twitter campaign

  • Be transparent with actions

  • Show customers the precautions being taken within the company

  • Create a strong call to action

  • Share learnings to serve as helpful and motivational content internally and externally

Cleaning up the House

  • Giving back to the community

WHEN?

The Apology

  • JP Morgan will become active and involved as a sponser with non-profits specifically, UNICEF.

  • The objective is to represent organizations that educatie , empower economic develop

  • In the future we would like to see JP Morgan active and participating by offering programs to educate children on fiance and economic issues
  • JP Morgan’s charity involvement is set to be enacted by the first of the year .
  • We recommend terminating Jamie Dimon
  • London Whale
  • Mortgage backed securities

Combine the Chase image with JP Morgan

  • First step towards cleaning up JP-Morgan Chase
  • Taking accountability/responsibility for controversy
  • The public appreciates apologies
  • Represent the company in positive light

David Duzyk

Louis Schioppo

  • Head of Risk Management

  • CFO of the securitization group
  • Head of JP Morgan Chase Securities

  • Responsible for packaging the securities that failed

Questionable New Employees

  • Several new executives with questionable reputations
  • Dont fit with the new image of JP Morgan Chase
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