JP Morgan Chase
- Stopped debit rewards program in 2011 because of fee cap
- Reinstate debit rewards program
- Discounts for Chase debit cardholders only
- Fringe Benefit for Corporate cardholders
history of stocks:
Charity Involvement
"It’s been found that daily active Twitter users — AKA, the consumers who actually reach out to or follow brands via Twitter — are 3x more likely to amplify the influence of that brand than, say, a Facebook user would."
Education Fund &
Financial Independence Program
- Improbable to implement all the changes at once
Shareholder Benefits:
Why?
- Target: high school kids in low income homes & foster homes
- We believe that giving back through charity will help rebuild the reputation and image of JP Morgan Chase.
- This will be a gradual roll out process
- Our goal is to show the public that JP-Morgan cares-cares about their customers, cares about education, cares about the general public and wants to leave a positive impact on society.
- Our goal through charity is to rebuild the JP-Morgan brand and to rebuild customer loyalty and to give the media positive and inspiring journalistic news.
- We believe that charity involvement with help ease criticism and negative media
- Investment bankers devote time to teach them about finance
- We believe, and history shows that charity involvement will only benefit JP Morgan
- All will be implemented by Fall 2016
- We will also put in resources to start college funds for some
- #AskJP was clearly not well planned
- Gain .02% in JP Morgan stock
- Remain a loyal shareholder and get the benefits of an account holder
- More dividends through out the year
- More transparency from the company
- Internship opportunities also available
- Clean up existing Twitter
- Do significant research about brand perception before launching new twitter campaign
- Be transparent with actions
- Show customers the precautions being taken within the company
- Create a strong call to action
- Share learnings to serve as helpful and motivational content internally and externally
- Giving back to the community
The Apology
- JP Morgan will become active and involved as a sponser with non-profits specifically, UNICEF.
- The objective is to represent organizations that educatie , empower economic develop
- In the future we would like to see JP Morgan active and participating by offering programs to educate children on fiance and economic issues
- JP Morgan’s charity involvement is set to be enacted by the first of the year .
- We recommend terminating Jamie Dimon
- London Whale
- Mortgage backed securities
Combine the Chase image with JP Morgan
- First step towards cleaning up JP-Morgan Chase
- Taking accountability/responsibility for controversy
- The public appreciates apologies
- Represent the company in positive light
- CFO of the securitization group
- Head of JP Morgan Chase Securities
- Responsible for packaging the securities that failed
Questionable New Employees
- Several new executives with questionable reputations
- Dont fit with the new image of JP Morgan Chase