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Slogans, Logos, and Fads: Sports as Big Business
5
Transcript
- stands out from the crowd
- reveals the purpose of the company
- remember the company
most powerful and visible symbol
- very popular in a short amount of time
- are temporary fashions or the prevailing tastes of the day, the latest rage, the in thing, the new look, or the latest styles
Is it good to invest in fads?
Products which are heavily advertised are expensive due to the cost spent on advertising.
Would sports still be exciting if there were no slogans and logos?
How does a business grow?
Kobe Bryant
Los Angeles Lakers, 34-Years-Old
Annual Salary: $52.3 Million
From Team: $20.3 Million
From Endorsements: $32 Million
Sponsors: Nike, McDonald’s, Sprite, Upper Deck, Spalding
Kevin Durant, Oklahoma City Thunder, 25-Years-Old
Annual Salary: $25.5 Million
From Team: $12.5 Million
From Endorsements: $13 Million
Sponsors: Nike, Gatorade, 2K Sports
Roger Federer, Pro Tennis, 31-Years-Old
Annual Salary: $52.7 Million
From Team: $7.7 Million
From Endorsements: $45 Million
Sponsors: Nike, Rolex, Wilson, Gillette, Credit Suisse
SPORTS AS BIG BUSINESS
Sport has become a product. The media and advertisements have tainted sports.
Agree or Disagree?
THANK YOU FOR LISTENING :)
Fads
Fads
Barefoot shoes
Nike "Airs"
"Selfie"
Logos
Sketcher's Shape-Ups
Benefits of a Logo
- brand enhancement
- identity creation
- advertising plan advantage
- looks very professional
Slogans
a short and striking or memorable phrase used in advertising.
How a Business Slogan can help to grow your business
Slogans
Logos
Sports Market
How do sports create value?
Market Projections
- Media rights revenues will plateau.
- Ticket sales and sponsorships will
bounce back
- “Premium” content: Broadcasters’
battles will continue
- Demand is growing, but supply
won’t always keep up
Famous athletes in business
Slogans, Logos, and Fads: Sports as Big Business
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