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Maestros - Company Performance
Transcript
Group Members
Kiran Nadupalli
Mayuresh Desai
Rahul Indurkhiya
Rewa Mathur
Vikash Kumar
Maestros - Company Performance
Season - October Company M
Major Strategies Followed
Analysis of Past Performance
Period 1 and 2
Products
- MACH - Utilities
- The perception was not that good
- Awareness was average
- intent to buy was low
- MAXI - Oil and Construction
- The perception was good
- Awareness was average
- Intent to buy was above average
Period 3 4 5
- Products
- Revenues
- For the first two periods we were able to draw good revenues
- But in periods three through five we lost revenue as we priced MACH at a price not favorable to Manufacturing
Market Share
MAXI was a product that had well penetrated the market for Construction
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