Marketing Strategy

Google Adwords

Digital Display Advertising

• Digital display advertising on sites within our niche
• Rubicon could be a key tool for any future digital display

Quora

• Google AdWords would be utilized to bring us to the top of keyword searches.
• Long chain and geographic keyword would be better targeted for Google adword campaigns in real estate
• Optimize ad rank to lower bid price
• SEO optimization on site lowers ad cost

Industry Forum two

• Post answers to questions based upon geographic locations that prospective buyers might Search and leave Links
• Will provide highly relevant long tail keyword traffic to our sign up page and thus drive conversions
• Establish brand as an expert within the Luxury Real Estate niche

https://www.biggerpockets.com/forums

LinkedIn

Google+

• Use LinkedIn page to find leads through news letter sign up
• Establish authority within our niche
• Scout potential affiliates in LinkedIn
• Target HNW individuals through LinkedIn
• Create LinkedIn groups for home buyers

• Posting content on Google plus will be highly advantageous to SEO
• Set up Google+ business page

Industry Forum One

http://www.globest.com/real-estate-forum?slreturn=20160425161235

Social

Media

Email Campaign

Youtube

• Sequenced Email Campaigns targeted in our Niche using TEAR software
• Content contains useful guides to buying property and also listings
• Email addresses to be scraped from real estate investing forums

• Youtube videos posted of Open house events to be shared on all channels
• Adverts targeting content relevant to luxury home buyers

• Social Media key for promotion and SEO
• Use content Curating tools such as Buzzsumo to Identify content that attracts most traffic and use this content in combination with Snip.ly to drive conversions on social media
• Use Hashtagify.me to identify key Hashtags to be used in our Niche
• Key Channels for promotion LinkedIn, Facebook and Instagram
• Key objectives of Social media marketing will be lead generation and SEO through social signals

Real Estate Site

SEO optimization

Facebook

Instagram

• Drive Traffic to site to increase SEO and conversions
• Create a backlink profile to help build site reputation and establish authority within Niche
• Site to be optimized for Certain Keywords to be determined at a later date
• Analysis of competitor backlink profile to find likely high page rank sources

• To be used at various Events such as Open Houses to promote events held and engage prospective buyers and show them how they could live in their new properties
• Images and Time lapse footage of Luxury property to be posted to engage aspirational buyers
• Instagram hashtag competitions for guest at open houses to increase engagement to brand

• Create dedicated Facebook business page
• Focus on lead generation through property listings and news letter sign up.
• Share listings with snip.ly to provide call to action
• Facebook competitions to help engagement and Like gates to boost social signals
• Sign in with Facebook option on website to capture customer information.
• Promoted content targeted to potential buyers

Guest Blogging

Twitter

• Reach out and contact popular bloggers in our Niche to contribute to their blogs (Backlink/Traffic)
• Use popular Guest blogging platforms

• Twitter to be used to drive lead generation through snip.ly, create brand awareness and provide social signals for SEO
• Using hashtagify.me we can identify trending hashtags within our niche and target users.
• Can use twitter promotion to promote competitions and our content on the platform

Snip.ly

Link: http://snip.ly/02wdx

Traffic Blog One

Company Blog

• Blogs to be built and automated to drive traffic using The Best Spinner and WP automator
• Linked to main blog in order to drive traffic
• Blogs will contain high volumes of keyword rich content to send potential clients to our blog.

Events

• Company blog to contain guides on how to search and prospect for your perfect property.
• Reviews of neighborhoods we operate in.
• Things to look out for when dealing with Real estate agents and buying properties

Backlinking

• Open house events or parties to be held regularly
• Use MeetUp platform for promotion via creating geo-tagged groups for home buyers
• Encourage users to interact on social media such as taking photos of the properties and sharing
• Having previously worked in events I have plenty of ideas, for great marketing events

• Index and Directory sites
• Guest blogging
• Content sharing sites such as Newsvine and Slashdot
• Use ahref to analyse competitor backlink profiles
• ScrapeBox tool is highly useful for creating traffic bringing backlinks on Niche forums

Traffic Blog Two

• Blogs can be built rapidly
• Populated with Generic niche spun content
• Contain links to our site

Traffic Blog Three

• Keep producing throw away blogs to produce traffic and increase Alexa rank, thus help SEO efforts

Marketing Strategy