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Transcript

History

  • America in the 1900's
  • Consumerism exemplified in the "yearly model change" for cars
  • Post WWII middle class able to take out loans
  • A sense of freedom and purpose

Satire and Consumerism

So What?: Negative Effects of Consumerism

What is it?

  • Buying to satisfy needs for affection, self-esteem, self-actualization
  • Businesses create a need for their products

  • 20% of wealthiest people conume 86% of world's resources

  • Bad for environment and bad worker conditions

  • Contributed to economic collapse; people work as much as they can, buy as much as they can, and give no regard to debt

  • Increased income does not equal increased happiness

  • Makes people feel inadequate

Cartoons

  • obsession with acquisition
  • the belief that it is good for people to spend a lot of money (usually on frivolity)

Irony: The man is blessed with eyesight but uses it in a very mundane, consumerist way.

The amount of what a citizen purchases on a shopping trip is exaggerated and sarcasm is used to show how corporations are trying to deflate consumers when they don't buy as much; "Gargantu-Mart's" direct attack on their patriotism

Represents the frivolity of consumerism by depicting the chickens buying "useless" items due to them being on sale. In this sense, it burlesques what would be a typical day out shopping.

Another Video

Written Works

The video parodies an official Apple advertisement. With mock encomium, the speakers inflate the deception that the new iPhone is any different. This makes the Apple customers viewing the video feel gullible, especially when the video calls them "brainless." The "officials" burlesque a commercial when they appear with malapropisms at the bottom of the screen to mock the validity of such commercials. Apple is a knave, while consumers are fools.

http://www.funnytimes.com/editorials.php?editorial_id=200906#.UqpoSn-9KSM

The article parodies an online list of Zen techniques while it exaggerates the manipulative nature of a consumerist nation on its populace. Exclamation marks and expressions of joy or peace mock the high many people receive from shopping. With the koan and mention of a truly nonexistent "Great Buyer," the author burlesques an instructive religious style. The over-enthusiasm throughout deflates the way Americans jump on a "deal."

http://www.funnytimes.com/editorials.php?editorial_id=201010#.UqpoGX-9KSM

This article parodies the whiny, dissatisfied voice of American consumers as it deflates the importance that Americans place on meaningless things in life. In the first paragraph, the author juxtaposes day to day parts of consumerist life with a conveyor belt's motion. Later, the author surprises his audience by speaking ignorantly about third world country problems. He exaggerates his self-dissatisfaction by comparing himself to an Untouchable in India.

Oh, a song!

A Video

By singing a list of unnecessary and unrelated items he bought off of eBay, Weird Al Yanchovik satirizes the need Americans feel to buy things they don't need.

Horatian satire. He exaggerates the average person's spending habits, deflates broader consumerism by giving specific examples of it, rhymes words, parodies an actual popular song

The SNL cast mocks Americans who complain about a very pampered life by juxtaposing their consumer complaints with the conditions of the workers who made their products.

Juvenalian satire. They deflate the complaints first-world country patrons have about iPhones, sarcastically makes fun of American "hardships." It juxtaposes the consumerism qualities Americans have with the harsh conditions of those in less prosperous countires. It's a situational irony since the panelists on this fake news show did not expect to be met face-to-face with the workers that make their iPhones

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