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PRCA: Public Relations Council of Alabama

Short Term Objectives and Implementation

Short Term Objective: Increase attendance at the 2014 conference by 15%

Strategy 1: Provide incentives at conferences

Strategy 2: Create awareness about the conference

Strategy 3: Increase grassroots outreach among students

Long Term Objective

and

Future Implementations

What we are proud of:

Social Media outreach (Instagram pics/Twitter posts/

FB posts)

Relationship created between us and schools

Ad Specialties

Long term objective 1: Increase student membership numbers by 20% by 2015

Strategy 1: Use opinion leaders on campus to influence students

Strategy 2: Create a sense of friendly competition and camaraderie between PRCA student chapters

Strategy 3: Create a guideline for all chapters to follow

Strategy 4: Provide incentives for students to join PRCA

Conference Survey Evaluation

Long Term Objective 2

Increase medallion entries by 10% by February 2015 (2014 entries: 84; 2013 entries: 80)

Strategy 1: Develop media to inform students about Medallion awards

Strategy 2: Offer incentives for Medallion Award winners

Strategy 3: Provide access to previous winners for current applicants

1. How many days of the conference did you attend?

2. Did you think the conference was beneficial? Why or why not?

3. Which of the following activities did you take advantage of at the conference?

4. If you attended Sunday sessions, what event was the most beneficial to you?

Long Term Evaluation

Results

-88% took advantage of networking with professionals and student interaction

-100% took advantage of professional development

-75% are interested in joining a professional chapter after graduation

- Pre- and post- surveys to evaluate the PRCA student chapters

- Analyze results from beginning and end of the year

Overview

Conference

Posters

Conference

Certificates

Beginning of the year survey

End of the year survey

Nine student chapters:

  • The University of Alabama
  • University of Alabama at Birmingham
  • Auburn University
  • Spring Hill College
  • Troy University
  • Alabama State University
  • Auburn University of Montgomery
  • The University of North Alabama
  • The University of South Alabama

1. How did you find out about PRCA?

2. Did you hold an officer position?

3. What PRCA chapter are you a member of?

4. Are you a member of any other PR organizations? If yes, which one?

5. What did you get out of PRCA?

6. Did you enter the Medallion Awards? If so, did you win an award?

7. What year are you in school?

1. How did you find out about PRCA?

2. Do you want to hold an officer position?

3. What PRCA chapter are you a member of?

4. Are you a member of any other Public Relations organization? If yes, which one?

5. What do you want to get out of PRCA?

a. Networking

b. Internships

c. Leadership Skills

d. Professional Development

e. PR experiences

6. Are you interested in entering the Medallion awards at the end of the year?

7. What year are you in school?

Business Cards

Survey for PRCA

Interviews with Chapter Presidents and Advisers

- Created survey accessible for all PR majors throughout the state of Alabama

-Shared survey on all social media forms and within organizational emailing lists

- Survey addresses interests of PR students and questions as to why or why not members are involved in PRCA

- 133 people took the survey total. 107 students were PR majors

- Split up chapters among research teams

- Asked a variety of questions regarding chapter retention rates, conference attendance rates, and Medallion Award submissions

- Used presidents as a resource to extending participation in initial survey

The Search for the Intern

Survey Results

-Originally, 15% of the 20% who are members of PRCA attended the conference

-Conflicts include: class conflicts, scheduling time constraints and financial issues

-Social Media Outlets

-Application via Google

Survey Results:

(competition)

-56% did not know about PRCA

-20% did not want to pay for PRCA and PRSSA

-85% of survey takers said they are interested in becoming more involved in PR organizations

-These findings show that students want the benefits of joining a program like PRCA, but are unaware that PRCA offers these benefits

Intern Duties

(just a few)

Recommendations

- Host a contest to reward the chapter with the highest percentage a of new members by October deadline

  • Contest announced via social media

- Host a monthly conference call using Google Hangout for chapters to exchange ideas

  • Connect the chapters together via social media and use monthly newsletter to communicate when these sessions will be held

A few more...

- Allow PRCA student members to submit blogs according to the monthly theme to be featured on the PRCA Student Blog

  • Ask students via social media to email blog posts to the PRCA student account

- Create a section in the monthly blog post highlighting Medallion entry applicants

- Evaluate your year at the end of April

- Create an Instagram account

- After the How-To kits are received, social media accounts that are created will help the intern interact with each chapter

- Create business cards

Budget Sheet

Questions?

Image by Tom Mooring

Research and Development

- 5 of the 7 schools responded

UA, UAB, ASU, AUM, Troy

-Lack of consistency between chapters

-Lack of internal and external communication

Research Evaluation

- Evaluation of survey distributed to students

- 83% of responders were PR majors

- 20% were members of PRCA

-Students were unaware of what PRCA can offer them

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