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Taj Hotels are Luxury hotels owned by the Indian Hotels Company Limited.
There are approximately 72 Taj hotels in India, all located in the metropolitan cities.
Other than Taj Hotels, IHCL also owns SeleQtions Hotels and Vivanta Hotels.
Taj Mahal Palace Hotel has been accorded the highest guest satisfaction score amongst its hospitality peers globally for the year 2018-2019 by TrustYou
Service marketing refers to the application of strategies to anticipate the consumer’s need for an intangible product.
And thus, meet their requirements accordingly, to create maximum value for them from their purchase.
Core Product:
1. Tower Rooms
2. Club Rooms
3. Palace Rooms
4. Signature and Presidential Rooms
Basic Product:
- Bar and Restaurants
- 24/7 Room Service
Expected Product:
- Meeting Rooms
- Online Reservation Facilities
- Spa and Saloons
Augmented Product:
- Child care facilities
- Laundry
- Travel Guide
By:
Taj Mahal Palace Hotel uses Premium Pricing Strategy as their target Audience are Upper-Middle class to Upper Class Individuals.
The Hotel not only has Luxurious rooms but also has Best Restaurants and Banquet halls in Mumbai
Physical Evidence is The environment in which the service is delivered and where the firm and customer interact, and any tangible components that facilitate performance or communicationof the service.
Physical Evidence For the Taj Mahal Palace Hotel includes all the tangible items such as the hotel lobby, rooms, restaurants, pool, garden, meeting rooms, etc
6911 Shahin Farukhi
6912 Jigar Gandhi
6914 Sandhya Gurjar
6915 Tripti Gupta
6917 Rohit Jadhav
6918 Amisha Jain
The Service is simultaneously produced and the consumed in the same place, That means the place where the service is provided is very important.
Location of the hotel is the most important business decision for the hotel.
Most of the Upper Class Individuals live in the surrounding areas, as they are the target audience of the Hotel
Major Tourists sports are located nearby:
- Gateway of India
- Marine Drive
- Colaba Causeway Market
- Shree Siddhivinayak Temple
- Elephanta Caves
- Kanheri Caves
In order to ensure that the core product and the supplementary product is developed and delivered in the right manner and at the right time, the hotel has formed certain set processes.
When the room is being prepared for customer check-in , the house-keeping department make sure that all the room amenities are provided as per the check list.
Infact the processes are so specifically laid down that hotel staff are even advised on what to say and what words to use while talking to a customer.
Loyalty Programs Created by Taj Hotels:
1. Taj Inner Circle Programme:
- Frequent guest programme where they can earn points from staying or Stopping by for a meal in any of their restuarants.
- Points are redeemable for room nights, memorable meals, and gift certificates redeemable at Taj Khazana, Taj Salon, Jiva Spa, and gifts from a hand-picked selection.
2. Taj Advantage Plus Programme:
- Programme for their valued corporate bookers in India.
- Comes with great earning and redemption opportunities, special benefits and exciting offers.
- Enrolment to the programme is by invitation only.
3. Taj Alliance Preferred Partner Membership (TAPP Me):
- Programme has been designed exclusively for their partner’s in the travel trade in India.
- Enrolment to the programme is by invitation only.
Taj surprises including weekend savers, value vouchers, book early get more etc. Cross selling to these customers is done by hosting various events & packages like Dussera Special, Diwali Package, Christmas & New Year Package, Surprises,