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Story by Casey Tumblety
We are currently targeting bowlers, male and female, of all ages as well as their parents. We do not have a "set" income for anyone, nor a "set" ethnicity group. Furthermore, our occupation goals are for jobs that are more math-based, and our education primarily focuses on math subjects.
You may have seen different bowling companies claiming that their new balls will not skid on the heaviest types of oil. Well, that is about to change. With the Kingpin Revolution, bowlers will try to play the lane as wide as possible, even on sport shots! I would say that three benefits of the product are that the design of the ball is radical, there will not be any skid on the heaviest volumes, and will enable bowlers to be very versatile by moving as far left as they desire. As far as the material is concerned, the Revolution was made out of a reactive resin, as the Super Gyration Pearl coverstock and the Orbit Core are what give it its massive hook potential.To take care of it, I would recommend using a ball cleaner to wipe off any excess oil that gets on it.
We believe that the PBA, or the Professional Bowling Association, would be the best sporting event for us to sponsor. I believe this is ideal, because bowlers on the PBA tour always compete on sport shots, with short, medium, and heavy patterns alike. Taking this into consideration, the Kingpin Revolution would be an excellent choice for the heaviest and slickest patterns in the PBA, consisting of the Shark. Badger, and Mexico City.
For geographics, our locations are primarily focused on the average family and we would like to be situated in cities of various sizes to attract more customers. People will perceive this ball hooking like no other and strike like no other, which will permit our customers to feel like they should purchase one themselves.
One contest idea that is doable would be for participants to write an essay with 800 words or less, stating on how bowling shaped their lives. The winner of this contest would then receive a Kingpin Revolution ball without paying!
The pros and cons of radio advertising are that it does not cost as much as cable television, but people will not be able to see the product for themselves, unlike television sets.
The pros and cons of newspapers are that even though they cost less than magazines, they are harder to carry around and do not have as much color. However, magazines cost more than newspapers and are therefore inconvenient for families on a budget.
For internet advertising, we would use banner ads, because pop-up ads tend to catch PC and Mac users off guard by appearing out of nowhere; not with banner ads! Five websites that we would use our banner ads on are Bowlingball.com, Bowl.com, BowlersParadise.com, Sportsauthority.com, and Modells.com, since they are sport-related websites.
Price
Place
We will sell the Revolution at pro shops across the U.S.A because bowlers tend to go to them when they are in need of a new high-performance ball or accessories.
Our demand in terms of price will start off at $299.99, because our product is guaranteed to outperform any other ball on the market. But nonetheless, we are planning to drop the price down to $179.99 if the sales do really well.
Even though our product is a true hook monster, there are two possible objections to our ball. For instance, it would not work very well on dry conditions; therefore, we may come out with a different Revolution ball specifically for those conditions. Also, the price may still be kind of high, even if we have a price drop to $179.99. Thus, we will drop the price even further if the sales skyrocket. In case we are under a problematic dilemma, we will do everything within our power to prevent loss of profit and learn to roll with the punches.
One way that we could demonstrate our product to potential customers are gathering a large amount of customers and testing the Revolution on a distinction of lane patterns. Also, we could grab another Revolution and cut it in half in order to show the power of the Orbit Core that lies within. Two ways that we could involve our customers are for them to test it out themselves and the chance for them to hold the Orbit Core.
We have decided to start our company as a partnership business, because despite the conflicts and possible dissolutions due to death, we could cover different areas of expertise and help each other out. Not to mention, we will have shared liability, so that not just one owner will be sued for any unjust actions.
Two advantages and disadvantages of each business ownership are:
Sole Proprietorship: One can own all profit, hiring your own staff, losing all profit if it fails, receive all liability
Partnership: More assistance, different expertise, shared profit, conflicts between partners
Corporation:Have the ability to conduct business and enter into contracts, must follow government regulations that trigger restrictions
How can we ensure that our customers will feel comfortable with our product?
As far as promotion is concerned, we believe that sales promotion would be the most ideal method of communication, because promotions would encourage consumers and customers that our product is superior compared to other balls on the market and it can make them feel great overall.
In greater aspects, we would select television advertising, because that way, people can actually see our product for themselves. Additionally, since magazines are usually in color and are more durable in material over newspapers, we will choose magazines for our print media sources. Check out the next slide for the pros and cons of each!
Selling: Personal Selling and Questions
What questions might we be asked in order for the customers' needs to be satisfied?
Two ways that we can close the sale are a catchy slogan about our company and offering free care products to go with it. We can name two products that we can give to the customer to enhance his or her experience with the Revolution: a ball cleaner spray, as well as an approved USBC towel to wipe the spray and spread it to ensure cleanliness and shine all around.
Competition of Kingpin
Which companies will give us a run for our money?
An illustration of how we can cajole customers face-to-face is creating a book of positive testimonials for customers that truly enjoyed the extreme hook of the Revolution. This way, we could continue our run in the market and show the other ball companies who is the king of the lanes. Nevertheless, two questions that our sales staff could ask us are if testimonials are enough to prove the Revolution's success, as well as if the slogan is a ripoff of another or is not creative or gimmicky enough. But overall, we could demonstrate the absolute hook of the Revolution, its coverstock & core, and its striking fire-like color design. There is no way that other companies could top the king at Kingpin!
Our competition between various bowling companies is so fervid, that it cannot be put into any words whatsoever. Check out this Mini-Powerpoint for the details!
Radical
DV8
Storm
Brunswick
Perfect Scale
Lane Condition
Coverstock Name
See the printout for the design of our new product, from Kingpin!
Perfect Scale
Finish
Lane Condition
Coverstock Name
Finish