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China: Practical Considerations

It is expected that Jaguar Land Rover will spend around $1.6 billion establishing the Chinese factory and competing with the likes of Volkswagen, BMW and Mercedes.

Exclusive Chinese Range Rover

QUESTIONS

No Time to hesitate

They released the the Range Evoque special edition which was design collaborated between Victoria Beckham and Land Rover.

Jaguar XJ Ultimate

The platform of the two joint venture announced that the company would build a new factory in Chang Su in order to be more reliable in continuing its astonishing sales growth in China

Along with the Range Rover Evoque Special Edition, Jaguar Land Rover announced the Jaguar XJ Ultimate, which has rear seating equipment and has business table made of aluminum, along with iPads in the backs of the front seats and a champagne chiller.

3. To what extent could it be said that Jaguar Land Rover is the only non-German premium vehicle brand that has global credibility?

1. Analyze the buyer decision process of a traditional Jaguar Land Rover customer.

2. Why might Chery be an ideal partner for Jaguar Land Rover in China?

4. Explain how both positive and negative attitudes towards a brand develop. How can the brand change customer attitudes towards it?

5. What role does the Jaguar Land Rover brand play in the self-concept of its buyer?

Cash- Poor Ford, Cash -rich Tata

Chery International Company

Realizing the potential

Tata after several months of negotiations, had purchased the Jaguar Land Rover from Ford for $2.3 billion.

Jaguar Land Rover had made huge strides in expanding its dealership network across China realizing its potential.

- founded in 1997 with an initial capital of $600 million.

- the first vehicle was produced in December

- They have four sub-brands: namely, Chery, Karry, Riich and Rely.

- in 2009, the company achieved a 40% year-on-year increase in sales.

- for seven years Chery has been the top Chinese vehicle exporter.

Tailor-Made for China

The intention is to launch a new version of the Land Rover Freelander at a price comparable with medium-priced luxury cars that is to appeal to the Chinese market on many different levels

Joint venture with Jaguar Land Rover

The Jaguar Land Rover had an agreement of joint venturing with Cherry, who would be investing an initial $2.78 billion.

Chery International : Linking up with Land Rover and Jaguar

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