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BIBLIOGRAPHY
Would you stop flying with
an airline you've been loyal to
because of this ''loss of cool'' ?
The New York TImes
http://www.nytimes.com/2016/04/12/business/virgin-america-fansaskif-alaska-airlines-takeover-will-mean-loss-ofcool.html?rref=collection%2Fsectioncollection%2Ftravel&action=click&contentCollection=travel®ion=rank&module=package&version=highlights&contentPlacement=4&pgtype=sectionfront
1.To allure (v) : to attract with something desirable.
Promises of quick profits allure the unwary investor.
2.Perennial:lasting a long time. Appearing again and again .
Alaska has been a perennial leader in best-airline rankings
.
3.Stake (noun) :A share or an interest in an enterprise
He owns a substantial stake in the airline, he is not the controlling shareholder.
4. Ablaze (adj): bright , radiant. Or being on fire.
A maple tree ablaze in autumn.
5.Hip (adj) fashionable or stylish
The combination of hip and practical could give
the new company a competitive advantage