
Audio Transcript Auto-generated
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what's up friends, brian Banzai social fans here and we're
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gonna talk about creator coins and this creator economy a
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little bit of crypto and yeah, when I heard about
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creator coins, I thought we were talking about physical coins,
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like this one I got when I was in Iraq
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and Afghanistan or maybe like poker coins, like these ones
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I got when I played in the World series of
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poker. No, we're gonna be talking about creator coins and
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I'm gonna break down a little bit about what this
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all means and what I've learned over the last three
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months, uh, to hopefully kind of give you guys a
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little bit of a taste of what excites me and
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we're kind of, this whole kind of thing is going,
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so it's not gonna be about crypto full transparency.
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This is not financial advice.
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I'm really gonna talk about this idea of what is
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a creator economy and how does this all emerge as
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we move forward and really what this is that is
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so different because it's not influencer marketing, it's not affiliate
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marketing, it's not online course selling our memberships or just
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a crypto another crypto currency.
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And it's also not you're just another fan base tour
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a tool for us to kind of you know put
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everybody into a bucket or an email list.
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And so for me when I when I heard about
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this and when I kind of first got brought down
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to it I talked about my head around it and
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the first place I went I was like okay creator
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economy and it has like this dollar value right and
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add um And I got to pick a coin name
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and I had to do with all these different things
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and you know many of you know the the coin
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is A.
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D. H.
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D. And I'll talk a little bit more about that
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in a minute.
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But really when I first saw this I was like
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oh so this is kind of like um I was
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like where does this fit in like the crypto space?
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Because I know Blockchain, Blockchain is something that I've studied
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and been helping brands and businesses understand um a lot
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better than what they have from going from on premise
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to cloud computing uh to understanding the role of something
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that's decentralized and this idea that it's community driven.
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But really it took me a minute to kind of
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wrap my head about where this kind of all meant
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and what I mean by that is there you know
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there is this idea of affiliate marketing and network marketing.
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I've been an affiliate marketer for um amazon actually have
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an amazon amazon influencer store um that I use but
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in and the amazon influencer store amazon and the product
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makes the bulk of the money, right?
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I get a percentage because I am using using my
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link and I'm sharing it out to the community and
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the community gets a product or service or a discount,
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but that's very like kind of one direction one way
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and it's very transactional.
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And then of course there's brand partnerships and sponsorships, this
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is where I spent most of my time, I've worked
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with all kinds of brands, from IBM to Dell's, the
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Super Bowl, all of them on, you know, them be
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my, my business model, is working with them in a
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B two B model and then I'm connecting with me
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and then me creating some kind of content or experience
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for my audience.
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The audience suddenly doesn't pay anything, they get free access,
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but I get rewarded because the brand is rewarding me
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and of course the brand gets to, you know, in,
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you know, by using me, gets to build trust through
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to that community, but it's also kind of a it's
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a brand creator partnership and yes, the community get something
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for free, but the community's participation is very passive in
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that piece.
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And also the brand partnership, one can always be a
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little bit disconnected.
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Of course, there's online courses.
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I've launched my own online course.
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Um and I think when we think about online courses
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and this idea of like, where we're all moving, there's
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plenty of people that are making a lot of money,
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you know, building online courses and selling online courses, you
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know, from information to learning, but really those that complete
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the training, those that are part of that community, if
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that if that course starts growing that creator all of
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a sudden starts emerging, those that took the course early
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on and how bootstrap that they're not rewarded anything right?
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They don't have, actually for the most part, they probably
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get the old information and the old content that was
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originally distributed.
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So, and then of course you have a kind of
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these online masterminds.
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I run an online mastermind called the Misfit mafia.
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I ran one focused on speakers, which is called the
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speaker misfit mafia, which of course is kind of like
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a mastermind group.
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Uh, you know, mine had about 25 people inside of
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its private over a short amount of time.
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But of course that is also kind of transactional in
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the sense of, hey, we're gonna, we're gonna move us
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to this needle, we're all going to participate and then
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we can all go our separate ways after that.
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And so when you think about this creator economy and
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I thought this graphic was actually pretty good and I
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can click on here, I'll click on that so you
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guys can see a full screen real quick.
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I mean this is, I mean there's lots of things
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going on in the creator um economy, everything from audience
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to on these modernization to understand the platforms, the different
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community management tools, even the creator tools that exist.
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But I can get you a little overwhelmed, right?
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But we have this idea of like what is a
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creator, right?
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And I've had this debate on social for a while
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now on the difference between the creator and an influencer
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and really the term creator emerged thanks to Youtube.
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Right? Youtube actually called their largest um, you know, Youtubers
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creators which were technically influencers for all intensive purposes.
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And then of course you have like the Patreon models
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for those that are familiar with Patreon where you're purchasing
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a subscription where every month you pay a certain amount
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and you get a certain amount of new information or
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you get additional information.
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And then of course, you have only fans which made
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its kind of rise in the adult space, but also
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has that model where you're paying monthly to get exclusive
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access to something that's not shared publicly.
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But still, if we still think of this right, it's
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still one of these areas or this arena of not
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disconnect, but it's really you're paying for something that as
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the creator continues to grow, the creator.
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Yes, they might give you more content, but it's not
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a community driven experience, community driven project.
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And so when I started really wrapping my head around
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this creator economy and what this all meant for me,
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where the magic actually lies, is the idea that we
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can technically build something together.
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And the more successful the creator is the market cecil
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we are as a community, the value rises with that,
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and also we can add things on top of that.
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So the creator coin the creator economy, in my, my
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view, when I look at this, It's more than creating
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a fan base, right?
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And I was one that was, you know, I was
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a big fan of Dave Matthews band, I was participated
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in the warehouse, which was Dave Matthews band's fan club.
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Believe I went back and looked in 2017 when I
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joined that, and, you know, Dave Matthews band as they
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got the brand increased.
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I didn't get all of a sudden more rewards, right?
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I still I yes, because I was an early adopter,
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I got earlier access to buy my tickets for the
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upcoming concert, but that that success was kind of disconnected
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in the sense of, you know, best selling album and
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the fan club, you know, reward isn't there?
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So that disconnect to me and this idea of who's
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controlling the money and where does that all go has
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really always been there.
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And so I think when I look at this and
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what excites me from, not only the launch of the
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80 HD coin that I have, but where this can
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all go is the idea that no matter what your
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purpose or passion is, if you are a creator and
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you have this ability to have a creator coin, you
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can reward your community, your community can purchase them and
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based on the amount they're holding, they can do certain
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things or based on the amount they can purchase and
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then send to either you or to another community member,
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they can then be incentivized, right?
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And because there's different value in this, then then there's
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a different kind of ways that we can use that.
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And so I'm going to kind of give you guys
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some really cool ways that I've seen some creators using
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this and some things that I think we can kind
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of keep on the lookout for.
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Yeah. Now the thing I mentioned before is I I
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launched March 12th, right in March 12.
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This is actually a screenshot from the first day when
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I got my coin and I was like, oh cool
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people are buying this coin and it has like this,
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you know, dollar value guys, you guys can see probably
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live there on top.
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It has, it's worth 36 cents.
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And I didn't really understand that all of a sudden
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it was going up as people were buying, you know,
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quote unquote like stock.
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And then I realized it's much more than that, right?
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And it's much more than just the dollar value connected
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to what the coin has.
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And so when we think about this and where this
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is all going, the dollar value is just one small
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point, right?
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And so um this graph that I have up here,
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it actually shows you the last three months and at
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its height, the coin was worth $5.
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So for each person that was holding a coin, the
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coin was worth $5 at the moment because of course
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there's dips and flows the coin is worth a dollar
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35 right?
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So there, you know about two months ago it was
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at about $5.
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It's also attached to um you know, some other variants
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that we can talk about on a different conversation, but
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for me this point of it, right, this idea of
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true crypto modernization of the coin is just a small
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token of really where the value lies and how I
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think this all kind of connects beyond like the influencer
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marketing in those areas and where one of the big
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areas is the idea that coin holders, those that are
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holding the coin right, it's still your money, right?
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Very different than me joining.
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Like fan club.
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When I joined a fan club, I paid $200.
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The creator gets that money In this essence, right?
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You can buy $200 of the creator coin, you're now
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supporting the creator because the coins value goes up, but
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because you're holding that coin, you actually have the, you
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get to get to actually receive rewards every single week.
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And as you can see in the screenshot, we've given
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out 23,000 Rally coins in rewards to those that are
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holding the 80 HD coin.
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So you're not technically giving me that money, right?
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You're, you're purchasing it, you're holding on to it and
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to to reward you for holding on to that coin.
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You can, you actually get these rewards that are dropped
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every single week into your, your balance into your portfolio.
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And to me this is, this is kind of a
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sweet byproduct, right?
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So because you're investing in that creator, you're buying, hey,
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I'm gonna, I'm gonna purchase as many coins, I'm gonna
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get rewards for just holding it, just simply holding it
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and of course it's gonna have that dollar value that
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we mentioned you before.
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But now on top of that we can actually add
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offers and we can kind of connect some of these
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dogs that I mentioned before with the online courses and
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those things.
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And so I'm actually using my, my good buddy Gary
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Henderson and his coin has been taken off, look at
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his coins up over $10 now.
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But what he's done really well is he's actually offered
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some really exclusive offerings for for multiple sections.
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Not only those that hold his coin but those that
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send him coin right, so they can purchase Gary coin
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and send the Gary coin to actually Gary.
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So he actually has one of his, one of his
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benefits for his community is that if you are holding
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a certain amount of his coin on a certain date,
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if you're holding that coin on a certain date, he's
- 10:39 - 10:40
going to actually invite you to a private mastermind at
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his house.
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Right. The other piece that he has is he has
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a discord server which he actually is giving you access
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to and your level of access is actually based on
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how much coin you are currently holding.
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And I think there's a really important piece that we
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have to understand is the difference between, you know, using
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my money to purchase something or using my money to
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buy something on a monthly subscription basis versus holding something
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to, to show that hey, I'm supporting, but by simply
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holding it, but you still own it, it's still yours.
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You're actually getting rewards and you have the ability to
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get additional benefits and uses from that.
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And so this is actually a screenshot of Gary's um
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discord server, which I'm a part of.
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I am a proud Gary coin holder.
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And so the, the access you get there is, you
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get the network with other coin holders, you get access
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to Gary.
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Gary doesn't ask me anything.
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Um sessions breaks down a lot of these different areas
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of his world.
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And so for me this is magic, right?
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Because now as creators and when I say creator, it
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can be, you can be a musician, you can be
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a business owner, you can be a schoolteacher.
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The idea is where I'm holding Gary coin, I'm getting
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access to this level of information and insights and by
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simply holding it right, and then I still have that
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dollar value and if I want to cash out, if
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I want to remove my coin, I have the ability
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to as well.
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Of course when I remove that coin or let's say
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I convert that coin to a different coin or I
- 12:05 - 12:09
converted out outside, then I'm gonna lose the access that
- 12:10 - 12:11
I've gained, but I still keep the rewards that I
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gained the entire time I was holding it.
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I still, if I used the coin to actually get
- 12:16 - 12:16
myself any benefits.
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So for me, when I when I think about this
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it's there's there's a couple different ways you can connect
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it and then the other one of it is you
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have the ability to offer campaigns.
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So we have the use cases where you can you
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know hey you get you get a benefit and a
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use case but we also have campaigns like so for
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me right now I'm offering you get to do a
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one hour, you know pick my brain session and I
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put it out there originally for 280 HD coins right?
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And you can see there's about 16 left I think
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right now at this moment where four people have purchased
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it and some of them purchased it when the A.
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D. H.
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D. Coin was worth a lot more money so it
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cost them a lot more money.
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But what is really neat about that is this version
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of this campaign is you're sending me the coin right?
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So this is much more of a transactional like a
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coaching experience where you're buying my coin and sending it
- 13:03 - 13:06
to me because of that because you're still buying it
- 13:06 - 13:08
and sending it to me the coins value goes up
- 13:08 - 13:12
so for me it's more more than just the dollars
- 13:12 - 13:13
that it would be connected to.
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And so you can connect these dots.
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Now I wanted to offer the camp one of the
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campaigns that said for $500 so no matter what the
- 13:20 - 13:22
coins value was I could do that as well.
- 13:22 - 13:25
So there's some flex in there that allows us kind
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of bob and weave in these different offerings that they
- 13:27 - 13:28
have with rally.
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Which this is the example that I'm using a rally.
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And so yes this this kind of has like a
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fan club experience element, right?
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And that's what you see here.
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This is the warehouse fan club, which I'm a big
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fan of, a big fan of for jay Matthews man,
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but actually one of the creators on Rally dot Io,
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which is the network that I'm on, I'm a part
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of um is Portugal, the Man and Portugal Man talked
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a lot about, they didn't want to create a fan
- 13:53 - 13:56
club because they were really worried about it of taking
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advantage of their fans and really, you know, their fans
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are already like they're already supporting them, they didn't want
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this to be like just another way, another revenue stream.
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And so when they look at this creator coin and
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they looked at the opportunity was that not only could
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they give out rewards and benefits, they can give out
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coin and people could purchase coin to get certain access,
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but everyone rises together and so they look at it
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as much more than a fan club.
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Now, I can tell you this, this is actually my
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portfolio right here, just a part of it.
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As I'm supporting a lot of other creators, there's now
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100 And 30, creators as of this recording, uh and
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their onboarding multiple creators every single week, um I'm actually
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holding their coin and depending on the creator, depending on
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the rewards, depends on how much coin I'm holding.
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Um you know, some of them are worth more, some
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of them are worth less, but for me, the other
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element of this is that community feel right?
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Rally is not a company rally dot io, there actually
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a community driven project that is actually built around us,
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the creators.
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So not only are we using decentralized experience built on
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the Blockchain, but even the, the backbone of the creator
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economy. The back one of these creator coins that I'm
- 15:06 - 15:09
a part of is actually leveraging the decentralization model in
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the actual business itself.
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And so the coins can fluctuate as I mentioned.
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So the one I mentioned before.
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Portugal demand is at the top there.
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Right? So their coin is worth $47 per coin right
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now at the moment and then there's some twitch streamers.
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Um I know till to anyone that knows joe's bluesy,
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his new company.
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I know with the content and newsletter of things that
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they're putting out.
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I'm a, I'm a big coin holder of tilt and
- 15:33 - 15:36
remember the coin holder, you can get value from so
- 15:36 - 15:37
many different ways, right?
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I can get value from holding tilt coin and just
- 15:39 - 15:42
getting my weekly rewards or I can, I can hold
- 15:42 - 15:44
a certain amount of coin and it's gonna give me
- 15:44 - 15:45
access to something else.
- 15:46 - 15:48
Or I can simply just wait for the coin to
- 15:48 - 15:50
go up in price and then I can sell it
- 15:50 - 15:51
or move it out or do it in a different
- 15:51 - 15:54
way. And so because of these different offerings because we
- 15:54 - 15:58
have the ability to do multiple different ways of kind
- 15:58 - 16:01
of monetizing of creating to me this is exciting now
- 16:01 - 16:03
I will tell you this is right, we'll keep going
- 16:03 - 16:03
the wrong way.
- 16:04 - 16:08
Um This is the this is my most popular screen
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right now on my phone right?
- 16:10 - 16:12
It's my crypto wallet right what do I have in
- 16:12 - 16:14
crypto how I'm looking at?
- 16:14 - 16:15
You know the different things are going up with Bitcoin
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and ethereum.
- 16:17 - 16:20
I'm also a couple of uh have some coin and
- 16:20 - 16:23
other ones but the thing with that that that element
- 16:23 - 16:26
of crypto is yes the volatility but it is much
- 16:27 - 16:28
more of a financial play.
- 16:28 - 16:30
It's much more of a dollar and cents play.
- 16:30 - 16:33
For me the essence of the creator economy is different
- 16:34 - 16:36
than what you would see traditionally with crypto.
- 16:36 - 16:39
And yes the price points are going to be tied
- 16:40 - 16:42
to ethereum and the pieces that we see moving there.
- 16:42 - 16:45
But for me what this really comes down to is
- 16:45 - 16:46
access exclusivity.
- 16:48 - 16:50
And then what I like to say is we are
- 16:50 - 16:50
greater than me.
- 16:51 - 16:55
The more people that are actually purchasing and holding the
- 16:55 - 16:57
80 HD coin, the more value it has, the more
- 16:58 - 16:59
that we can we all increase right?
- 17:00 - 17:02
The more each person talks about 80 HD coin and
- 17:03 - 17:04
gets one more person to get on it and purchase
- 17:05 - 17:07
the coin, the more that coins value goes up, maybe
- 17:07 - 17:08
they get rewards, maybe they get used cases.
- 17:09 - 17:12
And so for me this is the true essence of
- 17:12 - 17:15
community and conversation, It kind of looks like my twin
- 17:15 - 17:16
right there, but it's not my twin.
- 17:17 - 17:18
Uh but you might see that t shirt that I'm
- 17:19 - 17:21
wearing right right there and they're one of the things
- 17:21 - 17:23
that I'm offering with my community and I'm gonna offer
- 17:23 - 17:25
that for everybody is watching the video right now, if
- 17:25 - 17:27
you are getting, if you go in and get the
- 17:28 - 17:30
80 HD coin right now, if you get it while
- 17:30 - 17:32
you know in this first month that this video is
- 17:32 - 17:35
up in live, I'm going to actually dropping this exclusive
- 17:36 - 17:38
uh two different versions of a different two different t
- 17:38 - 17:40
shirts that I'll be dropping because I'm kind of a
- 17:40 - 17:43
fan for these kind of t shirts um for only
- 17:43 - 17:45
coin holders, so I'm not gonna release um the actual
- 17:45 - 17:49
shirt design, you know, outside of coin holders will be
- 17:49 - 17:49
able to purchase it.
- 17:50 - 17:51
And so for me, that's just another way of adding
- 17:52 - 17:56
exclusivity, adding some value and hopefully adding something worth participating
- 17:57 - 18:00
on were worth being a part of and when we
- 18:00 - 18:02
think about all of the, you know, the the ways
- 18:03 - 18:05
that we can monetize that we can pay our bills
- 18:05 - 18:07
right? Like I love helping people.
- 18:07 - 18:10
Like, I like to say like for me, when my
- 18:11 - 18:13
senior year in high school, my yearbook quote was go
- 18:13 - 18:15
big or go home and then my senior year in
- 18:16 - 18:17
college, when someone asked like, what would it if I
- 18:17 - 18:19
could do anything in the world, what would I do?
- 18:19 - 18:20
What would be like my dream?
- 18:20 - 18:22
And I always said my dream would be to connect
- 18:22 - 18:25
great people with great people to do great things and
- 18:25 - 18:28
I'm gonna use a different word than things and the
- 18:28 - 18:31
essence of what I've been building over my career as
- 18:31 - 18:35
I turned 40 years old, I've really enjoyed creating content,
- 18:35 - 18:39
helping people giving, you know, incentivizing people motivating people to
- 18:39 - 18:41
press the damn button, all of these things, not only
- 18:41 - 18:43
as a full time speaker, but as a podcaster, as
- 18:44 - 18:46
a creator, but for me, the disconnect has always been,
- 18:47 - 18:48
yes, I can give value.
- 18:49 - 18:51
Yes, I I have plenty of examples where people have
- 18:51 - 18:55
changed their life or revolutionized their business, but the idea
- 18:56 - 18:59
that someone that is investing in me will also grow
- 18:59 - 19:00
along with me.
- 19:01 - 19:03
That's why I'm excited for the creative economy and what
- 19:03 - 19:06
is truly possible, not only with my 80 HD coin,
- 19:07 - 19:09
but what's possible for all of those that are leaning
- 19:09 - 19:13
into this idea of a decentralized model where we together
- 19:14 - 19:17
can rise, we can together share and value share and
- 19:18 - 19:20
creating something that truly can be life changing.
- 19:21 - 19:22
So you guys enjoy this.
- 19:22 - 19:25
I'm gonna do some more content around this creator economy
- 19:25 - 19:28
around these coins and you know, make sure you guys
- 19:28 - 19:28
check it out.
- 19:28 - 19:28
A. D.
- 19:28 - 19:29
H. D.
- 19:29 - 19:30
Coin dot com.
- 19:31 - 19:33
HD coin dot com is where you guys can check
- 19:34 - 19:35
it out, you can get yourself a.
- 19:35 - 19:35
D. H.
- 19:36 - 19:37
D. Coin and you never know I might be actually
- 19:37 - 19:41
even doing some real physical coins uh to match up
- 19:41 - 19:44
there. Uh You know, just a little token of my
- 19:44 - 19:47
appreciation. So until next time my friends remember there's no
- 19:47 - 19:49
better time than right now to get started.
- 19:50 - 19:52
Anyone can listen, lots of people are going to learn.
- 19:53 - 19:54
A whole bunch of people are going to take notes
- 19:54 - 19:57
and build a strategy, but very few people are going
- 19:57 - 20:02
to take action and well press the damn button, cheers
- 20:02 - 20:10
my friends wow.