Audio Transcript Auto-generated
- 00:01 - 00:05
To engage the audience's interest, you need a show
- 00:05 - 00:06
not too
- 00:07 - 00:08
start right
- 00:08 - 00:10
in the heart of the action
- 00:10 - 00:13
and then begin to reveal the context
- 00:13 - 00:16
that has led up to the events that are being reported.
- 00:17 - 00:19
Find your unique voice,
- 00:19 - 00:23
the audience needs to connect to the reporter on an emotional level,
- 00:24 - 00:26
learn what is the best way
- 00:26 - 00:27
to accomplish this.
- 00:28 - 00:30
Know your target audience
- 00:31 - 00:35
right in a manner that is relatable, understandable and interesting
- 00:36 - 00:37
for the audience.
- 00:38 - 00:40
Don't write above or below them,
- 00:40 - 00:41
engage them.
- 00:41 - 00:43
Don't turn them off,
- 00:44 - 00:49
enjoy what is being written. The reporters, passion and authenticity
- 00:49 - 00:51
must be felt by the audience.
- 00:52 - 00:53
This will keep the audience
- 00:54 - 00:54
engaged.