Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
The End.
Self-oriented values
Individualistic and Collectivistic Societies
In “Cultural Differences in Consumer Impatience” they wanted to study if there was a difference between certain cultures and how they consume products and their satisfaction.
The findings of consumer behavior across different countries and cultures is very important in marketing management so marketers can reach all consumers. What works for one country, might not work for another. To be a global company, you need a global marketing strategy that is successful.
Research studies like “Cultural Influences on Consumer Behavior” by Nayeem, Tahmid really help break down the norms in the two groups
Culture values are ideas that are held by a society that confirm what is desirable for that culture, and many times influence the social norms and most importantly consumer’s behavior. There are 3 different categories that define culture values: other-oriented values, environment-oriented values, and self-oriented values.
As a group, we created a survey that would help us understand how (or if) consumers with different ethnic backgrounds have different shopping styles.
The surveys were distributed at random to 25 individuals of different gender, age, and ethnicity for research purposes.
Environment-oriented values deal more with how you want to be perceived and how people perceive you.
Other-oriented values are the values that are held in high regard by the society determining the bond between individualism and collectivism.
Cross-cultural variation is the difference in how consumers from different backgrounds make purchasing decisions. In order for a company to prosper globally, they need to understand what works for each country. Their marketing styles may vary depending on how the country receives the information.
Joy McIntyre
Christina Evans
Myranda Rawley
Ashley Puryear
Clyde Byrd
When we want it:
Consumers in different countries can make decisions based off their values, beliefs, humanity and life situations.
These things all have an effect on if and when a consumer will make a purchase decision, how they use it, and how they deal with complaints and marketing.
Cross-cultural variation is at a constant change and will always change.
Marriage and Cultural Variation
Marriage is a concept that is accepted worldwide although different cultures have different rules regarding the topic.
Different cultures have developed a fascinating array of rules, regulations and customs that determine prohibitions and preferences for marriage partners as well as the expectations between spouses and in-laws.
In the article “Marriage: An Integral Study in the Context of Cultural Variation” it explains the background of marriage. The main concepts of the article included providing an ethnographic profile of the study areas which are essential for the proper understanding of the institution of marriage, and explaining how marriage differs aoss cultures.
When looking into the research and empirical evidence that was done, there were two studies that were done and all on “bicultural” participants for perspective on cross-cultural research.
In the first study, they used willingness to pay for speedy delivery as an operation measure of impatience.
In the second study, they measured impatience using scale items and also tested the mediating effect of attention.