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Situation and Market Analysis

Competitors

“We’ve been wanting to get into this market for a while now, because we do have a lot of guests who stay in other Ritz-Carlton hotels who are from Israel or have roots here, especially in the US...I think more and more people are ready to experience Tel Aviv and this country...I have to say I rather found Tel Aviv very fascinating, because everyone is out celebrating life even more than anywhere else I’ve been.”

-Ritz-Carlton’s Market vice president for Europe,

Sandeep Walia, in an exclusive interview with

The Jerusalem Post.

Investment

Executive Summary

What are we?

When will we open?

We are the luxury Ritz Carlton Hotel

The grand opening of the Ritz Carlton Tel Aviv will be in August of 2020

Who are we serving?

Where is our location?

Our clientele will consist of businessmen and

affluent tourists

We will be located on the beach of Tel Aviv, just a few minutes from the city

Strengths

Company Description

Weaknesses

  • The Ritz Carlton hotel is one of the top luxury hotels in world.
  • Over 87 locations worldwide .
  • Under the management of the Marriott hotel
  • Founded in early 1900s,
  • In 1983, Ritz Carlton was bought and led by Colgate Holmes along with Horst Schultze.

Luxury is our top priority in serving our guests

Mission and Goals

Opportunities

Non-financial Goals

Financial Goals

We strive to:

1. Serve our guests lavishly

2. Build in best, most luxurious locations

3. Service quality through personal relationship

"Each Ritz Carlton should be equal or better than the other"

In following our budget planning, we hope to recoup building expenses within 15-20 years

Threats

Tel-Aviv Ritz-Carlton

"We are Ladies and Gentlemen

Serving Ladies and Gentlemen"

Core Competencies

Personal

Lineup System

Employees gather at the end of each day to discuss their achievements

We provide the highest standard experience for our guests

  • $2,000 leeway per guest

  • Gold Standard Service

Fundamentals

Data-driven Sides of Commerce

i. Location:

ii. Product

iii. Employees

We value:

  • Efficiency and making profit
  • Luxurious service value
  • Employee training

Won the Malcolm Baldridge National Quality Award twice

Investment

Who They Are

What They Do

DAN TEL AVIV

• “Give service beyond expectation”

Building Expenses

ISROTEL – ROYAL BEACH TEL AVIV

• “Guarantee satisfaction – if there is a problem

we take care of it.”

Investigatory 50,000

Land Acquitsition Cost/Property 50,000,000

Intangibles 3,000,000

Financing Fees 10,000,000

Project Supervision 1,475,000

Construction 110,000,000

Testing 1,500,000

Professional Fees 500,000

Floor Coverings 3,000,000

Wall Coverings 1,000,000

Furniture 1,000,000

Decor & Accessories 6,500,000

Lighting 5,000,000

Swimming Pools and Equipment 1,575,000

Contracts 1,000,000

Equipment 5,000,000

Linen 1,000,000

Operating Supplies 500,000

Advertising and Promotion 1,000,000

Employee Recruitment and Relocation 450,000

Trash Removal 300,000

Sales Forecast By Year

Start up Funding Required

HILTON TEL AVIV

• “Feel at home while finding new experiences and discovering something different. Hilton sets the stage for your story.”

The operations cost for the first year will be 718,000,000.

Total: 210,550,000

Who will be Investing:

The pre-opening expenses will be 210,550,000.

We, the owners, will be investing 30 million each.

Total funding from investors is 718,550,000.

Total Planned Investment: 928,550,000

DAVID INTERCONTINENTAL

• “Warm cultural sophistication

meets Mediterranean sunset.”

MARKETING MIX

By the third year we will make over $350,000,000 in sales.

We hope to increase revenue

15% annually.

​​We hope to grow 5% month by month, increasing as we become more popular and more of a regular for all of our customers' business travel needs.

Pricing Strategy

Operating Costs of a Hotel:

Promotional Strategy

• Peak Season

• Valley Season / Off Season

• Shoulder Season

What We Will Do Better

$375 per room per night - $4,000 per room per night

Junior Suite

  • Communication channels
  • The Ritz Carlton reward credit card.
  • Silver, gold, and platinum elite memberships
  • Higher Prices = Better Service

  • Featured Packages
  • Discover With You
  • Comfort You
  • Rejuvenate You
  • Bed and Breakfast
  • Intrigue You

Standard Room

Deluxe Room

Presidential Suite

Superior Room

Target Market

We will give even better service than our competitor by:

- training our staff in hospitality, culture and language to make our guests feel at home.

- providing our guests with every need, no matter the expense, at the same time treating them with the respect of ladies and gentlemen.

- building customer loyalty by making our guests a part of the Ritz Carlton family.

- creating a luxurious experience that is more luxurious and sophisticated than our competitors could ever create.

Product Strategy

Distribution Strategy

What are their secrets to marketing strategy success?

Ritz Carlton sells and ensures the highest standard in elegance for those who travel around the world either for business or pleasure.

Tel-Aviv brings a cool contemporary elegance to a treasured ancient land with rich history.

This exquisite luxury Tel-Aviv hotel expertly blends the modern and the traditional for an exhilarating Israeli experience.

The Tel-Aviv Ritz Carlton offers many amenities that are unique to Israeli society.

  • Shabbat elevators
  • A fully equipped kosher restaurant
  • A synagogue

Direct Methods

  • A strong online presence
  • Printed media Advertisements
  • Other Media Advertisements

Indirect Methods

  • Travel Agents
  • Independent Travel agents
  • Event Planners
  • Online Travel Agents/websites
  • Independent hotel representative
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