Marketing
- Our main barrier that we will run into is the competition of other dessert restaurants
- The main way to get our business out into the public eye will be to advertise our business
- Some of our advertising techniques will be to get Commercial advertising on popular channels and radio stations, become sponsors for local teams and groups, and becoming a vendor at local events and festivals
Sundaes
Our Objectives
- Provide customers with delicious homemade ice cream and become the #1 quick dessert place in the mall
- Have enough business to turn a profit of 18,000 per month and provide good wages for ourselves and our employees
Financial
Homemade Ice Cream
- With our business we plan to make around 18,000 per month with 12,500 going to Fixed and Variable costs
- Our Fixed Costs would include:
- Building rent, Equipment, Property Taxes, and Salaries for staff
- Our Variable Costs would include:
- Wages of employees (raises and deductions), raw materials needed for the food, and utility bills
Sundaes
Homemade Ice Cream
Management
- We will open a homemade ice cream shop that will be located in Metropolis at 2499 Futura Park Way #144 (Orange Leaf's current location)
- Be open for business from 11:00 am to 10:30 pm
- Our mission is to become the most profitable and popular stop in the Metropolis area
- We are going to start this business with a Partnership
- Both of us are going to contribute to the start up cost of the business with liability split between the two of us
- Under the core members of the partnership would be 3 rotating staff leaders who would act as supervisors to the general staff
- The next level of employment would be the general staff who would provide the most work force for the business