Coke's Response
- Those issues have been running since the 70’s.
- Coca Cola have always denied any wrong doing and responded as below:
- Human right law suit judge ruling that was in favor of Coca Cola , later it was found that there is a conflict of interest as the judge old workplace is funded by coca cola
- Hired an “independent” company to investigate the issue, Cal Safety and White & Case the company was audited and found lacking credible ethics and were commissioned by coke disaccredited by LA times and business week with the comment “failed to adhere to minimum accepted standards for competent factory investigations.”
Coke's Response
- Coca Cola claimed that the UN International labor Organization will do an investigation into the matter, through the Coca Cola Case documentary the UN officials have denied such plans.
- Colombian labor Union announced that the UN international labor organization led by Coca Cola Director of labor relations have removed Colombia from the 25 counties on watch list for abuses of labor; although Colombia is ranked as most dangerous for labor unions.
- Coca started marketing campaign in universities that were boycotting the product but those campaigns never gave answers to the questions.
Ethical Issues
Main Stakeholders
- Abuse of labor regulations in new markets, low wages and long hours.
- Denying the right to associations by torturing, threatening, firing and killing union members using paramilitary thugs.
- Violating the trust of consumers and shareholders by outsourcing workers to avoid being sued.
- All of the above are in the core areas that coke highlighted in workplace right policy, yet the above events show that those policies are designed for media.
Ethical Theories used in the
assessment of the firm
Assessment and Evaluation
Defensive nature of response
Avoidance
Proactive vs Reactive
TBL
Summary of Events
Coca-Cola releases a study it commissioned by consultant Cal Safety Compliance.
Summary of Events
Coke's engagement with strategic CSR and shared value
First Coke bottling-plant
worker in Colombia killed,
during a strike for better
working conditions
Three more coke workers killed, all of whom were employed at the Carepa plant in northwestern Colombia.
Summary of Events
Labor activity Ray Rogers launches his “Killer Coke” campaign at Coca-Cola’s annual meeting in Houston.
Summary of Events
Summary of Events
- paramilitaries storm the Carepa plant, killing a worker, then kidnap a union leader from his home and torch the union’s offices.
- sign a statement resigning from the union-or else-and order top union leaders to leave town “if you want to live beyond today”.
The united Steelworkers and the International Labor Rights Fund file suit in Miami on behalf of the SINALTRAINAL union in Colombia, naming Coca-Cola and two of its Colombian bottlers as defendants
The Coca-Cola Company
an Ethical Perspective
Coke's sustainability & CSR commitment
Coca cola's new campaign
References
Coke's sustainability & CSR commitment
CSR
- CSR report main areas of focus:
- Energy Management
- Climate Protection
- Water Management
- Sustainable Packaging
- Community Support
- Active Healthy Living
- Workplace
- Followed the UN Global Compact principles
- Followed GRI G3 standards and achieved A+
- Independent verifiers
Coke's sustainability & CSR commitment
Early Philanthropy
- Chandler Family contribution to the establishment of Emory University.
- Woodruff family donation to purchase a land for the Center for Disease Control, which reflects as a $ 2.5 billion economic impact on Georgia.
- Numerous contributions by Coca Cola owners have led to make Georgia the capital for non profit organizations like the American cancer society and many more.
- Documentary “The Coca Cola Case”
- Coca cola “code of business conduct.”
- Coca Cola “workplace rights policy.”
- www.coca-colacompany.com
- www.killercoke.org
- www.worldofcoca-cola.com
- www.foodispower.org
- www.laborrights.org
- http://www.cdc.gov/obesity/data/adult.html
- http://www.everyday-wisdom.com/soft-drink-consumption.html
- http://www.nytimes.com/2006/03/09/business/09soda.html?_r=2&scp=1&sq=%22Soda%20Sales%20Are%20Losing%20Their%20Pop%22&st=cse&
- http://www.morallymarketed.com/case-studies/are-coca-cola-getting-health-conscious/
- http://edition.cnn.com/2013/01/14/health/coke-obesity
Ground water
exploitation case
in Kerala
Coke's sustainability & CSR shortcomings
Coke's Sustainability
& CSR Policy
- Active Healthy Living
- Nutrition
- Product Safety and Quality
- Responsible Marketing
Table of Contents
The Coke Company; an overview
Coke's sustainability and CSR commitment
Coke's Sustainability and CSR Short comings
Coke's unethical labor practices
- A summary of events
- Main stakeholder
- Ethical Issues
- Coke's response
- Assessment and Evaluation
- The theories used in the assessment
- Coke's engagement with strategic CSR and shared value
Coke's sustainability & CSR shortcomings
Fatima bn Dalmouk 121300073
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Coca-Cola; an overview
The Mission
"To refresh the world...
To inspire moments of optimism
and happiness...
To create value and make a difference."
Coca-Cola; an overview
The Vision
eople
ortfolio
artners
lanet
rofit
roductivity
Coca-Cola; an overview
Brands of Coca Cola
Coca Cola at a Glance