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NLB - Review of Supiri Wasana
Transcript
Review of
Supiri Delakshapathi
This was a tactical move to break the flow of a new brand by the competitor and we understood the requirement and provided the best solution with a minimum budget
One situation to communicate the message in a much simpler manner
In one Jingle, we captured all the segments in the TG
Catchy Jingle to pass the message to the TG and the rooster became a hit and the TVC was called as the "Kukula Ad eka"
We captured the market with a cost effective but effective TVC and managed to establish the message better than the competitor compared to their 2 situations
This was the beginning of a new brand developed for a head on battle with the competitor brand 'Sanwardana Lakshapathy' that effected sales of 'Govisetha' & 'Mahajana Sampatha'
Within the short time frame allocated, we developed the much required communication campaign and disrupted the flow of 'Sanwardana Lakshapathy' and converted sales towards 'Supiri Delakshapathi' with a catchy TVC and cleared the path for Govisetha' & 'Mahajana Sampatha' to achieve their targets
New Ticket design
Follow up TVC's - 15"
Press
Launch
Testimonial
Special Event
- Lack of budgets - Allocate budgets for promotions
- Purchasing time - This brand will have to be promoted in the morning half of the day and for the TG and therefore, other brands can be sold during rest of the day
- Maintaining the interest - Introduction of a new price structure is important to sustain the brand
We
Create Trends
and Build Brands
Thank You
Brand
Supiri Delakshapathi
Delakshapathi
Lakshapathy
100 winners of Rs. 100,000/-
in each draw
Start the day with the winning spirit.
100 winners of Rs. 200,000/- in each draw
Two situations
One situation for more segments
Jingle
Drama situations
Lower budget
Higher budget
Barriers & Solutions
Client Requirement
A brief review on the brand encompassing areas stated below
A Presentation by Threeshul BTL
06/10/2016
1. TV Commercials
2. Radio Commercials
3. Print Material
4. Any special activity / if there is any
Allocated time - 15 minutes
As mentioned above,
we need support specified to maintain a steady sale and an eventual growth
Campaign Material
Teaser TVC - 10"
Launch TVC - 30"
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