Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
"Trust Sleepy's For the Rest of Your Life!"
26
Question 3: What feelings do they want to provoke from the customers?
The feelings they want to provoke from the customers are feelings of satisfaction. They want people to think that if they get a Sleepy's mattress they an use it for the rest of their life without it being uncomfortable. They want the customer to feel as if the mattress is trustworthy.
Question 4: What action do they want to take?
- Relationship and Provoke Purchases
- Trust
- Example of "Satisfaction Assurance"
- Double Meaning with the word "rest"
- Quality Products
- Tone of Jingle
Question 2: What are the benefits conveyed to the customer?
Just as the product they are selling, the slogan, as well as the tv and radio jingle spots implies:
- Their quality product and the longevity of the Sleepy’s/customer relationship
- A trustworthiness of their product & in-store salespeople
- An “upbeat” atmosphere
- A relaxing, non-pressure environment
- All welcoming; inviting
- Family-oriented (in tv commercials)
Question 1 Continued
• Once customer enters store, it’s Sleepy’s goal to get the customer to actually make a purchase.
• Plus have the customer make future purchases again and again ... thus…the advertising has succeeded!
Question 1 Continued
• This begins Sleepy's and customer’s “basic transactional” relationship.
• The slogan and jingle spots become a “post-it” note reminder when the TV viewer or radio listener decides it needs a mattress.
• For the customer it’s just a matter of deciding upon a mattress size and budget.
• Unless it’s a repeat purchase of same, exact item, the prospective customer will want to visit a store to touch, feel and “try-out” before buying.
Question 1: Who are the target customers? What kind of Relationship do you think the company has with the customers (basic transactional or accountable)?
• Its target customer is the prospective mattress buyer.
• Majority of inventory is mattresses (some bed frames), so they have a specific customer audience to attract.
• Although subconsciously, Sleepy’s has attracted the prospective customer with the subtle “double meaning” by the use of “rest” in its slogan for print/billboard & catchy jingle on radio/tv spots.
Commercial
The Mattress Professionals