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Apple's CSR

Corporate Social Responsibility (CSR)

  • Spplier Code of Conduct 2005
  • Posted Supplier Reports on Website in 2007
  • Collected Audits of it suppliers

Issues with CSR in the Past

What is CSR?

  • Businesses around the whole world use this concept to take initiative to assess and take responsibility for the company's effects on the environment and impact on social welfare.
  • 147 facilities failed to properly store, move or handle chemicals
  • 85 sites failed to labe hazardous material
  • 100 facilities weren't recycling or disposing of hazardous waste.
  • Apple statement:
  • 'we do not tolerate environmental violations of any kind'
  • This statement is false!

About Apple

Apple's Criticisms

  • Trying to avoid bad publicity
  • Lack of transparency
  • keeping information on its products and services secret.

Critiques

  • established in Jan 3, 1977
  • Design, Manufacturers and Markets:
  • Mobile communication
  • media devices
  • Example:
  • iPad, iMac, iPod, Apple TV, professional software applications
  • Fad faults and failures
  • input more money into advertising than practicing them.
  • companies can use $5 million on feeding African children rather than spending $10million advertising it.
  • vague claims without evidence such as:
  • 'empowering workers'
  • 'a better world together'
  • 'helping local communities'

are called whitewashing and greenwashing.

Is Apple CSR Working?

Recommendations and Justifications

  • Forbes questions Apple corporation's social responsibility.
  • 'What is Apple's Social Responsibility?'
  • Identifies that Apples CSR does not grab attention.

Environmentally Responsible

CSR Used in Apple's Operations

  • Legal Responsibilities
  • anti-harassment and abuse
  • wages, benefits and contracts
  • grievance mechanisms
  • Ethical Responsibilities
  • Are they doing the right thing?
  • Consumer Location Responsibilities
  • Does it contribute to the broader communities?
  • believe that true innovation must consider everything.
  • mission: leave the world better than it was found.
  • Case Study:

Apple is building a solar farm in China to offset energy use.

  • Consider recycled water.
  • designs their products with cleaner, safer material
  • Employees are united to discuss CSR
  • Prevents Human Rights issue by:
  • Sourcing responsibly
  • Respect the environment by:
  • protecting waterways
  • Case Study:

installed screens and barriers in a facility in Suzhou.

  • prevented contamination

Apple's Corporate Social Responsibility

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