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Ch. 13 Reconciling Cultural Dilemmas
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RESPECTING
AWARENESS
Step 1: Look for situations in your own life in which you would behave like a person from another culture.
"Respect is most effectively developed once we realize that most cultural differences are in ourselves, even if we have not recognized them."
Example:
Meeting #1
Pen
Meeting #2
Stereo System
Meeting #3
Korean Porcelain
Korean gift to European
Date #1
Small Present
Date #2
Big Present
Date #3
Bigger Present
European Application to European Culture
Personal Example
AWARENESS
meishi
- Business card
- Symbolizes the status and quality of the relationship
RECONCILING
Step 2
2. Using Humor
Step 1
Dilemmas may originate from Humor.
Humor often shadows an underlying dilemma.
Humor often can also lead to a misconstrued message that leads to a dilemma.
1. The Theory of Complementarity
Step 3
- Universalism and Particularism are not separate.
- Dissimilarity of the rules with exception are known to be Complementarity.
Step 10
3. Mapping Out a Cultural Space
Different Dilemmas
10. The Double Helix
Universalism - Particularism
“Markets in Europe could be better if U.S. Headquarters understood.”
“If only Europeans could understand what it took to become a Global Company.”
U.S. knows its markets needs, co-educating them in order not to fall due to the economies of scale.
A. Universalism - Particularism
Summarizes all 9 Steps to Reconciliation
How can we get more of one extreme through connecting and combining it with more of the other?
Achievement - Ascription
“If R&D could have more time, then they might be able to deliver better products.”
Cannot be innovative unless you are given alone time from customers.
R&D tend to deliver products too late that are no longer needed.
We should have more trust in what we develop.
B. Achievement - Ascription
1. Ladder = Complementarities
9. Produces Growth & Synergy
4. Twist = Growth Process
6. Each turn = framed & contextualized
Short-Term-Long Term
7. DNA process = Sequential
The Americans hinder our long-term goals because of their quarterly results.
Quest for the quick buck!
THE
DOUBLE
HELIX
C. Short-Term-Long Term
Long Term
Short-Term
vs.
5. Each Twist =
Language & Coded Instructions
8. Double Helix contains Waves & Cycles
2. Pairs come together = can be "funny"
3. Uprights on each side of the ladder = Cultural Space for Mapping
RECONCILING
Step 9
10 Steps Useful to Achieving Reconciliation
9. Synergizing & Virtuous Circling
... ascribing great importance to a big infrastructure project, which leads to...
The Virtuous Cycle
high levels of achieving being attained, which in turn leads to...
When two values work with one another, they are mutually facilitating & enhancing.
Step 4
Step 7
Step 6
4. From Nouns to Present Particles & Processes
The Power of "-ing"
Step 8
7. Sequencing
From a noun
A process to engage the participation of people & establish a continuing effort.
6. Frames & Contexts
Step 5
Values appear to clash & conflict when assumed simultaneously.
Universalizing vs. Particularizing can be misleading. (could be lead from outside in, or inside out.)
Therefore, a major element in reconciling values is to sequence processes over time.
8. Waves/Cycling
Meta-Level frames the Object Level
Oppose...
High frequency
the more awake
I am...
Noun
Final Destination
I am determined
So I can later
So that achievement
I ascribe status to this
project/ technology
I study achievement now
is likely to follow
ascribe to its lessons
the better
I sleep...
5. Language & Meta-Language
The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time.
Low Frequency
Things are hopeless
the less awake
I am...
Meta- Level
Object Level
"see that things are hopeless"
the less sleep
I get...
"be determined to make them otherwise"
Example of Colliding Frequencies
You must:
Be able to see that things are hopeless, yet be determined to make them otherwise.”
to make them otherwise
'The Culture Map' Shows Us The Differences In How We Work World Wide
Jorge da Silva, a Brazilian engineer at a steel company tried to convince the team in Houston, Texas to adopt a new process created by their Latin American offices.
Brazilian Response:
American Friend Suggests:
VS.
“We kept trying to explain to them why the new process was so important. However, we didn’t seem to be persuading them.
So we developed a very detailed presentation that explained, slide by slide, the key concepts addressed in the new method.
But the more detailed we became, the less responsive our American teammates were.”
When an American friend suggested that rather than using reasons, he should show an example of what could happen with their new approach.
Mr. Da Silva invited two key Houston team decision-makers to Brazil to witness the operation themselves.
Result:
“We took two days to show them around the plant, to have them interview the workers on the assembly lines, and to review the production reports.
They got a really good look at the process in action, and they asked a lot of questions. And when they got back to the U.S., they got the ball rolling. Now we have the same safety process in the U.S. that we have in Brazil.”
Showing the application of the process was much more convincing than the logical explanation to the American team.
RESOURCES:
'The Culture Map' Shows Us The Differences In How We Work WorldWide. (2014, October 6). Retrieved November 6, 2014, from http://www.forbes.com/sites/rawnshah/2014/10/06/the-culture-map-shows-us-how-we-work-worldwide/2/