IBUS6011:

Why Invest in Us?

Valued Benefits:

Angels: Saving people's lives.

Angel Investors:

Higher ROI = Higher Reputation + Higher $$$ !

Us:

• Jointly promote Pod plant's initial offerings. (Undervalued.)
• To outgrow Pod plants in other parts of the world. (Especially China)
• Generate More Environmental Awareness
• Human: Quality of Life.
• Nature: Better recongnition + CSR actions that also generates Higher ROI.

Finance:

Need Funding ...

Calculations:

How much do we need?

Present Values: Pod Plants

Assumptions + BEP

WACC: Discount Ratio

Recommendation:

Sensitivity Analysis:

What does angel investors want?

What can we provide?

• More shares from reprises of equity.
• Healthy Financial returns.
• Emotional & intellectual Reward
• `Exit strategy'?

• More return from the early stage of company (primary reason to invest).
• Making additional investments or encourage others to join in.
• `Smart money' - cash coupled with sound advice on building a business and useful contacts in the scientific and investment communities.

Business Plan: Marketing

Recommendations:

Marketing: R & D

Learning from our Competitors...

• Focus: Existing offerings that’s really popular within the context of improving indoor air quality.
• Definitely a potential market opportunity!
• Product Positioning: Selective Distribution (Beijing)
• Experimenting stage which are also being protective towards Pod Plant’s current IP
• Controllable – Stable in developing a concrete CRM base.

• Countless Competitors vs. Countless Opportunities.
• Identifying our key competitors based on the following criteria:
• Product favourability.
• Consistency of their current supply chain.
• Evaluation of their Pricing strategy.
• R & D: Identifies the most relevant channel for distribution.
• Requires the development of an IMC plan.

Business Model:

Current Market Leader:

• Esablished in 1963, Switzerland.
• Strengths:
• Differentiated Product lines of Air purifers. (Ranging from quiet, anti-allergy, asthma related products.)
• Also offers 'Indoor Air Quality monitoring.'
• Weakeness:
• Ugly product.
• Expensive for individual purchase.
• Threats:
• Subsitutes offerings.
• Pod Plants :)
• Opportunities:
• Joint alliance with Pod Plants.

Teams:

• Cross cultural collaboration
• Small teams = But Effective.

Plan:

• Purpose: To conduct another test as part of our R & D.
• Test the waters.

Key Challenges:

• Estalblishing an effective communication base for effective CRM.
• Build on existing distribution channel.
• Make sure that everything works.
• Getting us off the ground to conduct our project to China.
• Protecting IP.

IBUS6011:

POD PLANTS (3)

Market Opportunities:

Industry/Environmental Analysis:

Government Attitudes:

Market Segmentation

According to Ministry of Environmental Protection of PRC:

12th Five Year Plan:

• Intended to reduce 8% of COD and SO2 + 10% Ammonia nitrogen and NOx compared with in 2010.
• In 2011, total discharge was 24.999 million tonne. Reduction by 2.04% compared to the previous year. (2010)
• Total discharge of ammonia nitrogen discharge was reduced by 1.52%.

Some of the Key causes of Air Pollution/PM 2.5.

• Motor Vehicles
• Power plants
• Industrial Processes.

Customer profile:

Our Corporate Clients: Individuals who...

• Protects their staff workers = Really promotes 'Work/Life Balance'.
• CSR & Environmental Awareness.
• Understands the value of Human capitals within corporations.
• Wanted to provide a space for relaxation + Better concentration.
• Age: 23yrs - 50yrs. Male & Female Managers. Highly educated with work experience but time poor, because majority of them stays indoors to work with little exercise.
• End Users: White collar staff workers

"Creating Change"

• Current Situation: Problems with Air Smog/pollution in China.
• Quick facts - Each year, million of death are caused by lung cancer related with air pollution.
• Enhancing value of Podplant's current product offering.

Opportunities:

Wall Street Journal:

"Beijing's dirty air raises questions"

What is PM 2.5?

Market Problem: China

Air Pollution in Beijing

According to US Environmental Protection Agency (EPA), PM 2.5 is defined as ‘Particulate Matter’ that includes ‘dust, dirt, smoke and liquid droplets.

Threatens health by: Inhaled in to the respiratory system causing damages mostly to dysfunctions both lungs & the brain. (As previously mentioned)

PM. 2.5 = Particulate Matter 2.5 in diameter = Very fine particles that causes most damages to the lungs. Because of the small size (approximately 1/30th the average width of human hair) that sets deeply into the lungs.

I Love Tiannmen Square!

Introduction:

Air Pollutions in Beijing

About: Pod Plants

Recommendations:

"Seeks to improve qualities of life, by:

• The Air We Breathe.
• Food we Eat.
• Environments to live in. "

Some of the potential parters in manufacturing:

• Red Door China
• Jiangsu Hengtai Electronic Plastic Co.
• Shanghai Xin Yun Plastic Co.

All good in injection plastics and molding for our product, But as our market target is Beijing, it may be better to choose the last two, which is closer with shorter routes.

Potential partners in logistics:

in the first year, we may do the logistics by our own staff as the target sales is less than 100 units.

In the future, we may ally with SF express, a quality express brand in China. For now, we will focus solely on Corporate clients with on site promotions.

Yu Han, Jiang. SID: 430053092

Wei Hua, Tao. SID: 430076437

Xing, Huang. SID: 420031680