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Sponsorships
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Sponsorships
By: Liam, Joe, and Mike
Pros and Cons of Sponsorship
Sponsorship Success:
This video includes two professional golfers (Rory McIlroy and Tiger Woods) who are sponsored by Nike
Pros: Brand Enhancement, Awareness Raising, Access to Niche Markets, Increase of Sales, and Cost Effective
Cons: Negative Image Association, Lack of Control, Sponsorship Clutter, Ambush Marketing
Sponsorship Example
5 Steps of Successful Sponsorship
1. Provide Meaning
2. Extend Across Platforms
3. Create Deeper Content Engagement
4. Integrate Across Brand
5. Measure Audience
Sponsor Defined
Sponshorship Failure:
Kelloggs dropped Michael Phelps as a sponsor after he was caught smoking from a marijuana pipe.
Provides funds for a project or activity to represent a product or service.
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