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Transcript

Phase 3- Distribution

Summary

Capital: The semi trucks/shipping trucks that deliver the products to stores, packages that the products are carried in, and a rack or trolley that carries the boxes into the store.

Labor: Famous celebrities

or athletes used to promote a product or advertise the company itself, retail stores that sell Nike products, and also the Nike retail stores themselves.

Land: Oil is used for gasoline in the trucks that ship the products,

paper that is used to create a tag/label for the product (trees), and also metal that is used for the racks that the products are transferred to.

In this article a student made from Virginia it talks about Nike's history and how the cooperation has changed and evolved over the years. Philip Knight, co-founder of Nike started out this company from the trunk of his car. From starting out here, Knight has really made the company the way it is today. The article also has a timeline and other links that go more in depth of the history of this cooperation. On the actual Nike website there are different sections to read about their mission, community impact and executives as well.

Nike commercial promoting Alex Morgan:

Nike

http://about.nike.com/

http://xroads.virginia.edu/~class/am483_97/projects/hincker/nikhist.html

Factors of Production

Phase 2- Packaging

Phase 4- Customer Satisfaction

Capital: For packing there are 3 very simple examples that are used in this area. Shoe boxes and also cardboard boxes used for shipping, bubble wrap to ensure the product is not damaged or ruined, and a tool used for taping all the boxes/sealing them.

Labor: For packaging, the

employees who work on the

assembling area of the factory, owner of the factory that is responsible for the packing department, and also the person in charge of making sure each factory is at a "bronze level" and reaching its expected amount of production.

Land: To package all products, you need plastic for wrapping (oil), you need cardboard for boxes (trees), and you also need paper that is put inside shoe boxes (also trees).

Pictured: Philip H. Knight, Co-Founder of Nike

Rebecca Barton

4 Factors of Production

Phase 1- Production

  • Land: This factor of production describes the natural resources used to make and produce goods and services
  • Labor: The effort that one person devotes to a task, and they are also paid for this
  • Capital: A human made resource that is used for another good or service
  • Entrepreneurship: A person who assembles all the factors of production to create the finished product of a good or service

Nike is a very popular and trusted company. Millions of people buy this companies products, despite higher end prices. Many people could arguably say it is the most popular sports company. With other competitors like Adidas, Puma, Reebok, and Under Armour it is difficult to choose one company over another. Customers are loyal to Nike because of the long lasting quality of their products as well as the wide variety of products that they have. Customers of Nike will agree that their products have excellent quality and can be used for many different performance activities.

Capital: Machines used to create

one of Nike's products (Ex: sewing

machine, or a heat press machine

for the logo), factories in which the

products are made in, and a new tool Nike is using for a new pair of running shoes they just created is a 3D printer. (This speeds up the process of making the shoe)

Labor: For production, the

manufacturers/ employees who

make and create the product

(over 1 million), executives of

Nike who think of ideas for a new

type of product or design, and

also professional athletes who

contribute ideas for a new

product.

Land: For the products to be made you would need cotton for the shirts, oil used for the power plants and factories and also silk to be used for the threading in the shoes.

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