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ELIE SAAB
207
Transcript
ELIE SAAB
mission Statement:
Elie Saab's mission is about providing the high-end women with luxury products, elegance, creativity & unique designs.
competition Analysis:
*providing more benefits that justify higher prices.
*competitive couture pricing without com-promising on services .
*affluent and glamorous lifestyle for the rich and famous.
*exceptional service ad top – of – the – line quality.
Objectives:
• To expand the geographic scope of the company by opening boutiques in Moscow,
Beverly Hills, New York, Tokyo and Shanghai.
• Diversifying the brand portfolio by offering new products carrying ES brand name.
• Increase the number of shops to reach 75 within the next year.
• Introducing more day wear to the RTW collection.
Target market:
Elie Saab's customers
are super wealthy, luxuriant
and high society women
adopting elite glamorous
lifestyle. Among them are celebrities like RIHANNA , BEYOUNCE , SARA Parke.
IN addition to royalties
including queen
RANIA of
Jordan.
Swot Analysis
weaknesses
Opportunities
Strengths
Threats
AGENDA
Marketing Strategies:
Agenda:
- Meet Our Team.
- Mission Statement & Objectives.
- SWOT Analysis.
- Target costumer.
- Marketing Strategy.
- Positioning strategy.
- Competition Analysis.
Porter's Generic Strategies:
Ellie Saab follows the Focus or what is called the "Niche" marketing strategy.
Ansoff Matrix:
- market development approach.
- product development approach.
Positioning &Differentiation:
what is elie saab's competitive advantage?
Product Lifecycle:
At first, the brand focused exclusively into Haute Couture and exceptional custom-made for super wealthy customers. Launch of a Ready-to-wear activity to extend the portfolio More affordable and easier to produce in large volumes. A greater return on investment and turnover. Less exclusive global situation but more accessibility and commercial attractiveness.
Business Apparel :
Core Business: Apparel
Haute couture
Actual Buiness :
Apparel-RTW
Augmented: Accesories, Fragrances, Bags, jewerly, shoes, cosmetics.
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