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ELIE SAAB

mission Statement:

Elie Saab's mission is about providing the high-end women with luxury products, elegance, creativity & unique designs.

competition Analysis:

*providing more benefits that justify higher prices.

*competitive couture pricing without com-promising on services .

*affluent and glamorous lifestyle for the rich and famous.

*exceptional service ad top – of – the – line quality.

Objectives:

• To expand the geographic scope of the company by opening boutiques in Moscow,

Beverly Hills, New York, Tokyo and Shanghai.

• Diversifying the brand portfolio by offering new products carrying ES brand name.

• Increase the number of shops to reach 75 within the next year.

• Introducing more day wear to the RTW collection.

Target market:

Elie Saab's customers

are super wealthy, luxuriant

and high society women

adopting elite glamorous

lifestyle. Among them are celebrities like RIHANNA , BEYOUNCE , SARA Parke.

IN addition to royalties

including queen

RANIA of

Jordan.

Swot Analysis

weaknesses

Opportunities

Strengths

Threats

AGENDA

Marketing Strategies:

Agenda:

  • Meet Our Team.
  • Mission Statement & Objectives.
  • SWOT Analysis.
  • Target costumer.
  • Marketing Strategy.
  • Positioning strategy.
  • Competition Analysis.

Porter's Generic Strategies:

Ellie Saab follows the Focus or what is called the "Niche" marketing strategy.

Ansoff Matrix:

  • market development approach.
  • product development approach.

Positioning &Differentiation:

what is elie saab's competitive advantage?

Product Lifecycle:

At first, the brand focused exclusively into Haute Couture and exceptional custom-made for super wealthy customers. Launch of a Ready-to-wear activity to extend the portfolio More affordable and easier to produce in large volumes. A greater return on investment and turnover. Less exclusive global situation but more accessibility and commercial attractiveness.

Business Apparel :

Core Business: Apparel

Haute couture

Actual Buiness :

Apparel-RTW

Augmented: Accesories, Fragrances, Bags, jewerly, shoes, cosmetics.

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