Bhandari Homeopathy

SEO Insights of Bhandari Homeopathic Laboratories

Hi, we would like to take pride in introducing ourselves as BigIn IT Services Pvt. Ltd. We are a one shop stop online solution for all your Digital Marketing needs.

Objective

The objective of this presentation is to showcase some insights which will help Bhandari Homeopathic Laboratories in understanding their BRAND visibility on Organic Search (SEO).

Expectations

Supply

Current status

Demand

LOE

What can you expect?

"Why Digital Marketing?"

Supply & Demand

COST?

Road Ahead

"Lost Opportunity?"

"What is SEO?"

Demand

Supply

what can you expect out of us from SEO

LOE

Categories

Traffic Contribution

Competitor's

Landscape

77% Search queries are related to Diseases

10% queries are specific to Homeopathy

3% queries are related to Alternate Medicine

2% users use Brand in their search terms

2,290 Searches are online related

970 searches are related to Complementary

650 Searches are related to Integrative

30 searches are Integrative related

Observations

Rest 8% are Generic terms

Bhandari Homeopathic Laboratories is not at all ranking for any of the top keywords with high demand in the first page.

For that matter, most of the competitors are not ranking on the top; this being said, we have a fair opportunity to create our presence in the Google's first page.

"Homeocare International " is doing a fair job among all.

Conclusion

• Traffic

• Leads

• Conversions

It goes imperative that there are substantial monthly searches in Google.

Winning these prospective visitors would be a great deal to Bhandari Homeopathic Laboratories.

Brand Presence

Introduction

Sub-Categories

Traffic Contribution

Observations

One of the competitors has been taking advantage of our brand name.

Diseases Specific

Alternative Medicine

Clinic Specific

Dr.Batras has used the keyword "Positive" in their title.

Positive Homeopathy should do something about this.

3 Human Resources for 12 months

Resource 1 - Content Writing

Resource 2 - Advanced Link Building

Resource 3 - Website Optimization as per changing algorithm

Integrative

Complementary

Brand Specific

Online

Others

Conventional

More traffic results in more Branding and more Conversions

SEARCH ENGINE OPTIMIZATION

Road Ahead

DIGITAL FACTS

SEO is a mix of scientific techniques

Current Status

63% of the businesses websites do not rank in search engine's results at all!!!

"Where do I stand?"

Are you sure that you are not in the 63% bucket

97% of all online consumers use online media when researching products and services.

even if the purchase is made offline

"Stay Tuned !!! You will get to know it soon"

Keyword Analysis

Keyword Analysis, at its essence, is market research.

• It tells us what people are interested in, and in what relative numbers.

• It reveals the actual language people are using when they think about those topics, which provides us with insight on how to converse with them via our website.

That information is worth its weight in gold, since we know what to do with it.

Competitor Analysis

Broken Links

Competitor SEO analysis should be an integral part of our SEO strategy.

"Unlike your business, your website will be open 24*7"

Broken links will drive potential customers away!!!

• When we identify our standing in the industry, we can reinvent our SEO campaign and emerge stronger than our competitors.

Broken links prevent search engines from properly indexing our website.

• Understanding the competitive landscape involves finding answers to three basic questions:

• What is he doing that We're not?
• What is our competitor up to?
• Is what he’s doing working for him?

• Any SEO work that you’ve invested in could be money down the drain if there are broken links pushing down our Google rankings.

We will save your website from adversely getting affected out of broken links.

Back-Links

Backlinks determine the below factors:

• Search Engine Rankings

• Popularity

• Importance

Advantages of websites that RANK!

5 valuable ways to promote a business online

We build credible and authoritative backlinks for your website by following advanced linkbuilding techniques.

• People can find store location and hours

• Search Engine Optimization

• Google Local Search Optimization

• They can find telephone number and Email address

• Google Adwords Campaigns (PPC)

Content Structure

W3C Validations

• Social Media Marketing

• They can learn about Products and Services

• Email Marketing

Content should be structured with search engine traffic in mind.

All pages of a website should be built in accordance with Web standards.

• They can read credible customer Testimonials

• Based on the keyword research and competitor analysis, we would recommend certain structure of content for each of the levels in our website.

Title & Description

• The elements of the content we would lay our hands on would be:

Search engines have to parse the HTML code of your website to find relevant content.

• Text
• Images
• Headers
• Anchor tags
• Emphasis driven phrases and
• Call to Actions

• They can learn more about Offers and Promotions

• We would see to that there are absolutely no code errors that can cause serious styling issues from a web design perspective.

One-Time Activities

• They can buy Products & Services

Landing Page

Home Page

http://www.homeopathicsupplyco.com/

If given an opportunity, we would be carrying out the below One-Time Activities

Meta Description

Title Tag

Landing Page URL is Missing

"Bhandari Homeopathic Laboratories homeopathic medicines manufacturers, homeopathic

medicines exporters, homeopathic medicines suppliers, herbal medicines manufacturers,

herbal medicines wholesalers, herbal medicines exporters - Locator ID A00362 On

LocatorBiz.com"

Bhandari Homeopathic Laboratories, India, a registered GMP certified company, is a manufacturer and exporter of homeopathic drug, pure herbal extracts, homeopathic medicine, natural herbal extracts, natural herbs, homeopathic ointments, natural herbs and organic preparations for the last 70 years. Having been at the forefront of the organic revolution since its inception, the ..

• Length - Non Compliant

• Brief & Conclusive - Non Compliant

• Keyword Usage - Compliant

• Keyword stuffing - Non Compliant

• Branding - Compliant

• Branding - Non Compliant

Out of the 5 ways, the best baits are ORGANIC SEARCH (SEO) and Local Search.

• W3C Validations

• Robots.txt and Sitemaps Generation

• Broken Link Analysis

• URL Structure Recommendations

• Page Speed Enhancement

• Keyword Analysis

• Competitor Analysis

• Content Structure Recs

• Internal Linking

• Title & Meta Tags Generation

Image Optimization

Google Snap Shot

Take Away

URL Structure

Title & Meta Tags

Titles and Meta Descriptions plays a crucial role in increasing the CTR (Click Through Rate) of a website.

Optimizing the meta information will fetch us click-throughs

We orgranize content such that URLs could be constructed logically and in a manner that is most intelligible to humans.

Home Page

Landing Page

• Titles in Homepage are exceeding the optimum length.

These elements are critical to both user experience and search engine optimization.

http://www.homeopathicsupplyco.com/

• Though there are Titles and Descriptions in the website, they are not brief and conclusive.

• It creates value in three specific areas:

• Relevancy
• Browsing
• Search engine results pages

URLs describe a site or page to visitors and search engines.

• Landing page is not there in this website

Alt Attributes - Missing

We ensure that your URLs are Relevant, Compelling and Accurate, so that they can rank well in search engines.

Landing page is not present in the website

Landing Page is not Present in this website

Image File Names - Compliant

Local Listings

90-95% of consumers search for local business online.

• 73% of all the activity is related to local content

• 20% of desktop queries have local content

• 82% of local searches follow up with a phone call or show up on your doorstep

Observation

"Google is blind!!!" - It cannot see images.

Instead, google reads the alt text tagged along to an image.

There is a mismatch in what we are showing to users and what we are showing to Google robots. This is a serious issue which can turn down the website.

Page Speed

Internal Linking

• Most of the images do not have alt attributes tagged along.
• The file names of the images are appropriate.

7%

16%

11%

1 sec

Internal links are most useful for establishing site architecture and spreading link juice.

Loss in

Conversions

Fewer Page Views

Decrease in customer satisfaction

Delay in page load time results in

These type of links are useful for three reasons:

• They allow users to navigate a website.

• They help establish information hierarchy for the given website.

• They help spread link juice (ranking power) around websites.

Compressions

Java Scripts

DNS

Sprites

Lazy Loads

Improved Page Speed

Structured Data

Inline Small Resources

If you are developing a new website or rejuvenating your existing one, we can assist you by making sure that the site’s hierarchy looks like a reasonably balanced pyramid.

Factors influencing Page Load

We will improve your websites performance in search using Google Rich Snippets.

• Rich snippets comes with below benefits:

• Draws user attention.
• Improves CTR.
• Give users a sense for what’s on the page and why is it relevant to their query.

Events

Organizations

Recipes

Reviews

Product

CTR

Music

People

URL Structure

Content Structure

Home Page

Landing Page

Costing

http://www.homeopathicsupplyco.com/

Length - Complaint

Static - Complaint

Landing page is not present in this website

Where do Bhandari Homeopathic Laboratories stand?

Extra Separators - Complaint

Keyword Presence - Compliant

Landing Page

Case Sensitive - Compliant

Home Page

http://www.homeopathicsupplyco.com/

• There is a scope of adding topics

Landing page is not present in the website

Conclusion

• Scope of adding Visual tags

Observation

• Header tags are not SEO Compliant

URL's should be constructed logically and in a manner that is most intelligible to humans

SEO Importance

The current shape of Bhandari Homeopathic Laboratories in the organic search front is very poor.

• There is immense scope for Positive Homeopathy to be a leader on digital front.

• The website is hardly ranking for any of the keywords (apart from brand specific) in first page.

• There are hardly any authoritative websites who are voting Bhandari Homeopathic Laboratories .

Average %age of clicks

Benefits of SEO

• Increase website's Visibility & Usability

• Build Brand, Reputation and Trust

• Compete in New Markets

• Win Substantial Traffic, Leads and Sales online

Header Tags

Since SEO activities endeavors to improve the inherent quality of a website making it more readable by humans as well as search engine bots, We believe it is a must for Bhandari Homeopathic Laboratories to revisit SEO strategies for their website.

New page Optimization

Campaign Planning & Execution

Home Page

Landing page

http://www.homeopathicsupplyco.com/

Usage of

When a new page is introduced into the website, we will be executing out all the One-Time activities on the page.

HTML & CSS Errors

We would be planning and executing different campaigns which will meet Online Marketing Goals of Gitam University.

Landing page is not present in the website

H1 tag - Not used

H2 tag - Not used

H3 tag - Not used

H4 tag - Not used

H5 tag - Not used

H6 tag - Not used

Wide Array of Goals

Home Page

Landing Page

• Keyword Analysis

• Competitor Analysis

• Content Structure

• Internal Linking

• Content Structure

• W3C Validations

• Page Speed

• URL Structure

http://www.homeopathicsupplyco.com/

• Traffic

• CTR

• Bounce Rates

• Branding

• Sales

• Leads

HTML Errors - 39

HTML Warnings - 9

Landing page is not present in the website

• Title & Meta Recommendations

CSS Errors - 14

• Votes from External Sites

Observation

CSS Warnings - 5

The heading tags are the HTML tags that are used to hierarchically organize the design and content of a webpage.

• Tags are used to structure the page so that users and search engines can make out “what the the page is all about".

• Visitors can understand the pages in better manner and website can boost in search engines result.

• Header tags are not used in home page.

Observation

There are negligible HTML and CSS errors in the website which is a good sign of an interoperable webpage.

Recurring Activities

1 Year - INR | 16 Lacs

Page Speed

If given an opportunity, we will be working on the below Regular Activities

Landing Page

Home Page

"New Page Optimization"

Back-Links

http://www.homeopathicsupplyco.com/

Page Speed Score = 97

Landing page is not present in the website

Dr.Batras - 69

Homeocare International - 60

Specialty Homeopathy - 90

Landing Page

"Campaign Planning and Execution"

Randhawa Hospital - 88

Home Page

http://www.homeopathicsupplyco.com/

Total no.of Back links - 289

Dr.Batras - 3097

Landing page is not present in the website

Homeocare International - 29906

"Reports Generation"

Observation

Users will hardy wait for the page to load. Page Speed is one of the ranking factors on the search front.

Lost Opportunity

Take Away

Page Rank

• Page Speed of Bhandari Homeopathic Laboratories is much better than other clinics except Speciality Homeopathy .

Quality back links improves website's traffic and popularity.

Having loads of back links will fetch nothing, it's their quality that matters.

• There are hardly any external websites which are voting the landing page.

Landing Page

Reports

Home Page

http://www.homeopathicsupplyco.com/

Page Rank - 2

Search - Crawl Data, Traffic Data, Optimization Data, Competitor's Data, Keyword Ranking, Other Custom Reports

Landing page is not present in the website

Dr.Batras - 3

Content - Split Search, Internal Site Search, Visitor Foot Print, Site Speed Events

Homeocare International - 2

Social - Credible Social Sources, Social Sharing, Social Media Impact

Yearly metrics

Mobile - Mobile App Analytics, Mobile Traffic Data

***Excluding taxes

Conversion - Visitors Behavior, E-Commerce reporting, Multi-Channel Funnels, Flow Visualization, Attribution Modeling

Observation

Page Rank is an algorithm that calculates the web metrics which shows how reputable a particular page is according to google.

Advertising - Mobile Analytics, Multi-Channel Funnels, campaign Performance, Attribution Modelling

• Page Rank is one of the important ranking factors.
• Page Rank is purely calculated on no. of credible back links

PR for Home Page is 2

According to the new Google's Humming Bird Algorithm change, PR is the major ranking factors.

Take Away

If your web-pages ranks on the first page of Google, the average CTR you could expect is 8.98%.

Why Digital Marketing?

Digital Marketing is taking over the traditional forms of analog marketing. It's high time for the businesses who are not aware of this trend to quickly adapt to this new marketing climate.

What is SEO?

SEO is a dynamic science.

Is SEO so very Important?

Organic Search Engine Optimization is one of the best cost effective solutions which will drive you immense returns.

Assuming INR 2,000/- is made out of every patient excluding operations/administration charges.

Where do Bhandari Homeopathic Laboratories Stand

You are not there in the first page of Google Search for any of the top 30 keywords.

Lost Opportunity

You have been losing around 4 crores on an yearly basis

Assuming 10% Conversion rate from the website.

• 50% in advance

"Is SEO so very important?"